Comments:
Continue with the trend please!
Tschuss
Stephen
Record sales at auctions for LANGE 1 in stainless steel and 1815 MOONPHASE
A LANGE 1 in stainless steel changed owners on 13th May 2013 at
Christie’s “Important Watches” auction in Geneva at 119,489 Euro
(148,500 Swiss francs). A. Lange & Söhne has built a few of these
pieces in the mid-1990ies. Case and buckle of this extremely rare
timepiece are made of stainless steel, complemented by blued-steel
hands. The movement and its functions are the same as in the regular
LANGE 1 with the manufacture Calibre L901.0.
The day before, on
12th May 2013, watch collectors purchased two models of the 1815
MOONPHASE in pink gold, reference 231.031, in an auction at Antiquorum
which took place in Geneva as well. The moon-phase of this watch has
been calculated so accurately that it will deviate from the moon’s
actual orbit by only one day after 1,058 years of uninterrupted
operation.
Presented by A. Lange & Söhne in 2000, the edition was limited to 250 watches. Exemplars with the limited edition numbers 4/250 and 113/250 were now auctioned at 30,215 and 29,208 Euro (37,500 and 36,250 Swiss francs).
Presented by A. Lange & Söhne in 2000, the edition was limited to 250 watches. Exemplars with the limited edition numbers 4/250 and 113/250 were now auctioned at 30,215 and 29,208 Euro (37,500 and 36,250 Swiss francs).
Press Release
Good to know Lange achieving well in auctions!
Continue with the trend please!
Tschuss
Stephen
my goal would be "1,058 years of uninterrupted operation" [nt]
Why single out a point that makes no sense whatever except for a believer in the company and its press releases?
That is a major selling point and they have nothing better to offer us - even as a highlight? How gullible have we become to take that kind of bait - and swallow the hook of their marketing?
And besides, some other brands and makers do that just as well - the thing with moon time - I mean ...
The Moon itself is drifting away from Earth about a couple of centimeters per year - and is definitely not coming back!
So - please - somebody do the calculations about moontime for a watch that never needs maintenance or to be adjusted for a thousand years.
This message has been edited by amerix on 2013-06-02 10:04:06
;-)
amerix
try it again, because there WAS a message beyond the "nt"
if you care to do so :-(
amerix
This message has been edited by amerix on 2013-06-02 10:32:30
Doubt ...
most of us here will take that statement literally.
It is a general press release out to all the press worldwide... so it is all up to us, the readers.
Kong
It is a general press release out to all the press worldwide... so it is all up to us, the readers.
Kong
Here's one reason why...
Interesting comment. I'll give you my reactions, though I'm not sure if you're being critical of Lange's marketing, of the auction house's marketing, or of the watch itself.
You asked, "Why single out a point that makes no sense whatever except for a believer in the company and its press releases?"
One good reason that marketing departments make hyperbolic statements is to arouse curiosity in potential buyers, to get them more interested in the company's products. For me, this particular marketing statement raises several questions. How is this moonphase different from moonphase indicators in other watches (including other Lange watches)? And if this moonphase indicator is different (more accurate, etc.), then how did Lange achieve this difference?
If arousing curiosity was Lange's goal, then I'd say it worked quite well, as evidenced by the various conversations that have occurred on various Lange discussion forums (and in various dealers' showrooms) over the past 14 years since the watch was launched.
I do think there's a NON-VERBAL dimension to consider regarding your statement/question, "That is a major selling point and they have nothing better to offer us [than mentioning claimed moonphase accuracy] - even as a highlight?" I'd say yes indeed, the only functional marketing feature of the 1815 Moonphase is its moonphase. There really ISN'T anything else functional to talk about because the watch does absolutely nothing else except tell time. The moonphase is its only complication. BUT there is a whole other dimension that Lange can and does offer us with regard to the 1815 Moonphase: The aesthetic of the watch, i.e., how it looks when you see it, and how it feels when it's on your wrist. I would suggest that THIS is the "major selling point" and the very best thing the company has to offer us when it comes to this watch, and it transcends words ("a picture's worth a thousand words"). Indeed, for me, that's the beauty of the 1815 Moonphase and several other Lange models: No matter how eloquently a poet can wax (no pun intended) fondly about a watch, or no matter how articulately a watchmaker/WIS can describe its technical details, and no matter how cleverly a marketing employee can capture its selling points -- in the end, it is the look and feel of certain Lange timepieces that capture both my heart and my head. For me, that's a MUCH more powerful and effective means of marketing than a mere verbal statement about moonphase accuracy.
[By the way, I like posts such as the one you made here because it is provocative and critical but not personally offensive or attacking.]
You asked, "Why single out a point that makes no sense whatever except for a believer in the company and its press releases?"
One good reason that marketing departments make hyperbolic statements is to arouse curiosity in potential buyers, to get them more interested in the company's products. For me, this particular marketing statement raises several questions. How is this moonphase different from moonphase indicators in other watches (including other Lange watches)? And if this moonphase indicator is different (more accurate, etc.), then how did Lange achieve this difference?
If arousing curiosity was Lange's goal, then I'd say it worked quite well, as evidenced by the various conversations that have occurred on various Lange discussion forums (and in various dealers' showrooms) over the past 14 years since the watch was launched.
I do think there's a NON-VERBAL dimension to consider regarding your statement/question, "That is a major selling point and they have nothing better to offer us [than mentioning claimed moonphase accuracy] - even as a highlight?" I'd say yes indeed, the only functional marketing feature of the 1815 Moonphase is its moonphase. There really ISN'T anything else functional to talk about because the watch does absolutely nothing else except tell time. The moonphase is its only complication. BUT there is a whole other dimension that Lange can and does offer us with regard to the 1815 Moonphase: The aesthetic of the watch, i.e., how it looks when you see it, and how it feels when it's on your wrist. I would suggest that THIS is the "major selling point" and the very best thing the company has to offer us when it comes to this watch, and it transcends words ("a picture's worth a thousand words"). Indeed, for me, that's the beauty of the 1815 Moonphase and several other Lange models: No matter how eloquently a poet can wax (no pun intended) fondly about a watch, or no matter how articulately a watchmaker/WIS can describe its technical details, and no matter how cleverly a marketing employee can capture its selling points -- in the end, it is the look and feel of certain Lange timepieces that capture both my heart and my head. For me, that's a MUCH more powerful and effective means of marketing than a mere verbal statement about moonphase accuracy.
[By the way, I like posts such as the one you made here because it is provocative and critical but not personally offensive or attacking.]