A. Lange & Söhne

Yesterday I announced the new Richard Lange Tourbillon Pour le Mérite (click here to see the post) - several hours too early. For this I would like to apologise unreservedly to Lange Uhren. My mistake was embarrassing and thoroughly inconsiderate.

The embargo was clearly stated as 20 December 9 am GMT on the email announcement from Lange Uhren. I completely overlooked that and only noted the 20 December date embargo on the press release file itself, which I saved. Hence I posted it on 20 Dec GMT +8.

As a professional this would be unforgivable, but for amateur hack like myself it is even worse, because I actually like and respect the company, its products and the people.

This is acutely distressing for myself but this kind of public error deserves a public apology. Sorry to everyone at Lange Uhren.

I will find a hole to hide in now.

- SJX

This message has been edited by SJX on 2010-12-22 09:32:43

... it happens, you are only human
Also, its not a crime that you've committed here, you only announced a couple of hours earlier. If you think about it, those that layed their eyes on the novelties before due release date can be counted in the hundreds big maximum.
Your input to Lange with all the reports we're enjoying thanks to you make up a million time to such a minor mistake.
Easy on yourself SJX, there are much more dramatic things in this life, especially nowadays

Happy holidays!

Zoro55

...it may not have been strictly according to instructions, but at the same time a lot of it was in the public domain already from what I gather.

I really doubt the time impacts anyone apart from those that may not be buyers of the watch.  You have and still do great work for Lange and many brands here.  If Lange rebukes you, then just step down.

 

which further raises my esteem for them.

- SJX

You always do a great job for Lange, oh how i wish i could be a moderator for Lange!

Thanks for all you've done!

Stephen

the one who works also makes a mistakes....
these who do nothing can't make mistakes
Don't be hard on you self it's human to make mistakes
and I'm glad you did it because now I know you are not automated machine
:0)) I doubt it for some time .... after SIHH comprehensive reports very much :0))
although it's very kind of you to make this post only the big man can and will apologize for mistakes
Keep the good work ...
Best
Damjan

you proved yourself to be a mere mortal, a human being !

and I thought you were a super alien species..

 

LOL

we luvs ya ... and I bet all my swatches, Lange luvs ya too

Have a great festive break my friend, there a lot more worse things that happen life, if only politicians were so humble about their screw ups

Best

Imran

.. to apologise and admit an error publicly like you did, even though in our eyes this was just an accident and is really not a big issue anyway. People make mistakes and a mistake with time zones are just very common and easy. Especially on this forum, I think a few of the fellow Purists already know about the news even before you announced it and the impact is just very minimal. Yet you chose to write an open apology to Lange for the sake of trust, respect, and correctness, it takes courageous good man to do that.

I'm also happy that Lange appreciate your continuous contribution to our community and is being very gracious about this.

One word for all the parties involved - Class!

no permanent damage done. at least you came out in the open and apologize.

in this world then posting an article a few hours too early, I'm sure the people at Lange understand that as well. Mistakes happen, keep up the good work!  (The write up was great by the way) 

Tony

and possibly the engraving machine too!

No Worries SJX...We are all human.

Cheers,

--

Richard.

Its an honest mistake and we all make these, sometimes.

Best,

Goh

not even machines are making mistakes...just humans too

A german webportal ignored the embargo and released the watch 10 days (!) earlier. A printed magazine
released the news3 days earlier on 17th....

At the end: all the Lange enthusiasts will be happy, don't matter when they got the news.

regards

stere

...however personally, most of us including myself was not aware of the exact timing of that media release at all.

thing will be okay, don't worry about that. your excellent work in past should be counted.

look forward, my friend!

stefan

But you have done many, many good to Lange Uhren already and the total is still on far good side.  Looking forward to the "next" from you, and I am sure so is Lange Uhren to interaction with you.

Ken

and guts to do what you just did. Am sure ALS didn't mind as there was no malice intended but just an honest mistake. Hats off to you...