Breguet

I went past the local AD to have a look at the La Tradition in "the flesh".

They had a 37mm yellow gold piece there and it is really exceptionally beautiful live, photos do not do it justice, although I've seen some nice photos on here.

What I find amazing however, is how poor Breguet's marketing is.

If you look at the website here: www.breguet.com you can't help but feel like they let an amateur do that job. The resolution is poor and I have seen better cut-and-paste jobs in Photoshop performed by children.

I was given a little envelope which contained a few images (in solid quality) and a CD that had some press releases from Basel 2010 - two PDFs and 2 Word (!) documents.

I am amazed that a company in the high-end sector is content to market itself that way.

By comparison, I was given a hardcover book at the Patek AD with their entire line of watches, details on movements, etc.

It doesn't distract from the fact though, that the La Tradition is exceptionally attractive.

T

unbelievable. pictures on the websites are appaling indeed. Trying to sell a $20-$30k watch with a picture in low-def....A caveman could do it....

they seem to sell well and the personal attention is outstanding, though I have little experience to compare with.
H.

But I think Lange does a great job with their website: good images, little videos on movements, etc.

IWC is not bad either

I think it's nicely done. It has the right mixture of history, glimpses into the manufacturing process, explanations of watchmaking complications, some glamour (for the ladies collections) and technical information.

Andrew

The catalogue is worth chasing, either through a Breguet AD or you can order via their (amateurish) website. They will ship it anywhere in the world in multiple languages.

Andrew

friend of mine brought one back from the AD in London...

much nicer than the website - you are right !

... and let us know what catches your eye. A perpetual perhaps?

Andrew

still my fave but I would love to see Perpetual Cal 7717BA/1E/986 in real

I will be interested to hear your comments on the 7717 when you get to see it. Breguet's always wear larger than their size suggests, so the 35.5mm diameter will look fine on an average sized wrist. The almost linear display of information is interesting and almost unique in a Perpetual Calendar and we don't see many on the forum.

My favourite PC is probably the 5327, but I acknowledge that the dial is much busier.

And of course the La Tradition is a classic now. What's your favorite iteration of that watch? I still go for the 'traditional' YG, but the newer anthracite model is delicious too.

Andrew

so the size of the watch does play a role.

I had a look at the "small" La Tradition and it fitted well, even though the strap on the display watch was too short. The watch has enough presence to hold its own on a wrist.

I def like the yellow gold best - even though it is a bit of a "Christmas eve" watch, whereas the white gold might be wearable in a more casual environment.

I am not too excited about the tourbi. While I can appreciate the technical finesse it doesn't excite me as a complication as it seems to be a bit of a complication for complication's sake.

The PC has a very useful aspect to it. Whenever I look at a watch, it is either to see the time or the date - and (very rarely) to time 5 minutes for a soft boiled egg

The most elegant solution to the PC I have seen is the Moser - I just feel the date may be a touch big but I haven't seen one live.

I'll look out for PC at the local AD.

Best
T

just strolled past the local AD and he had taken all Breguet out of the shopwindow - which now only showed the Jaquet Droz and Glashuette and some other stuff

all the Breguet were on display inside the shop

No message body

but now there's no indication when you walk past that they even stock Breguet