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Jaeger-LeCoultre unveils new boutique at South Coast Plaza
The worldwide reference in fine watchmaking expands presence and shapes perception for the brand in the U.S. as an innovative design concept is rolled out, revealing a new style.
On the cusp of celebrating the 180th anniversary of its Manufacture, Jaeger-LeCoultre continues its impressive retail expansion in the United States with a sparkling west coast addition at South Coast Plaza, long known for defining the upscale shopping experience with amenities and service. Set to open on November 19th, 2012, it will serve as an extended home for La Grande Maison and celebrate a grand opening with community leader Michelle Janavs, director of The MMJ Foundation.
The Costa Mesa boutique will be the first in the U.S. to feature a refined new retail concept, with luxurious features that draw from the art deco influences of the Grande Maison.
To further honor Jaeger-LeCoultre’s evolution and growing appeal to both men and women, the boutique boasts a new interior design, conveying luxurious warmth and welcoming elegance to devoted and new aficionados alike. Horological creations beckon, showcasing works of precision: Over 1,000 different calibres and 400 patents since Antoine LeCoultre began his work in 1833 at the legendary Vallée de Joux Swiss Manufacture.
As favor and appreciation for refined timepieces and detailed watchmaking grows, Jaeger-LeCoultre continues to open new horizons with its innovation-based values. The recent successful launch of Rendez-Vous, a timeless and sophisticated day-to-evening watch for women, adds a new facet to the visage of the brand and echoes the heritage of decorative arts reflected in the Manufacture’s Haute Joaillerie collection. The unique and technical Duomètre line continues to re-write the rules with its unprecedented dual-wing concept. Classic form meets function with the elegant Master line, while the Amvox pushes boundaries with advanced automobile technology in homage to Aston Martin. The Atmos clock, which lives on air, is a breathing testament to perpetual motion. Finally, the iconic Reverso line continues to define Jaeger-LeCoultre’s past with its story of invention - and with its dual faces and endless option for personalization, shapes its present and future as a favorite for collectors everywhere.
As Jaeger-LeCoultre nears a crucial anniversary it remains in a strengthened position as a leader and influencer to continue sharing its nearly 180 years of passion with fellow watchmaking enthusiasts - in the U.S. at South Coast Plaza and beyond.
The Costa Mesa boutique will be the first in the U.S. to feature a refined new retail concept, with luxurious features that draw from the art deco influences of the Grande Maison.
To further honor Jaeger-LeCoultre’s evolution and growing appeal to both men and women, the boutique boasts a new interior design, conveying luxurious warmth and welcoming elegance to devoted and new aficionados alike. Horological creations beckon, showcasing works of precision: Over 1,000 different calibres and 400 patents since Antoine LeCoultre began his work in 1833 at the legendary Vallée de Joux Swiss Manufacture.
As favor and appreciation for refined timepieces and detailed watchmaking grows, Jaeger-LeCoultre continues to open new horizons with its innovation-based values. The recent successful launch of Rendez-Vous, a timeless and sophisticated day-to-evening watch for women, adds a new facet to the visage of the brand and echoes the heritage of decorative arts reflected in the Manufacture’s Haute Joaillerie collection. The unique and technical Duomètre line continues to re-write the rules with its unprecedented dual-wing concept. Classic form meets function with the elegant Master line, while the Amvox pushes boundaries with advanced automobile technology in homage to Aston Martin. The Atmos clock, which lives on air, is a breathing testament to perpetual motion. Finally, the iconic Reverso line continues to define Jaeger-LeCoultre’s past with its story of invention - and with its dual faces and endless option for personalization, shapes its present and future as a favorite for collectors everywhere.
As Jaeger-LeCoultre nears a crucial anniversary it remains in a strengthened position as a leader and influencer to continue sharing its nearly 180 years of passion with fellow watchmaking enthusiasts - in the U.S. at South Coast Plaza and beyond.
Press Release
This message has been edited by AnthonyTsai on 2012-11-19 07:41:28
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