AnthonyTsai
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Jaeger-LeCoultre supports the Ovarian Cancer National Alliance with "TEAL SURVIVORS"
Beverly Hills & Costa Mesa, CA - September 2014
Jaeger-LeCoultre supports the Ovarian Cancer National Alliance with “TEAL SURVIVORS”, a unique photographic exhibition
In May 2014, Jaeger-LeCoultre and the Ovarian Cancer National Alliance launched a joint campaign to raise awareness around this deadly disease.
The two organizations have been working together to educate women about ovarian cancer and raise critical funds to support the Alliance’s programs.
During Ovarian Cancer Awareness Month in September, Jaeger-LeCoultre displayed “ TEAL SURVIVORS ”, a unique photographic exhibition, with two intimate events at the Jaeger-LeCoultre Boutiques in Beverly Hills and South Coast Plaza, California on September 8th and September 9th, 2014.
The inspiration for this project came from acclaimed photographer and watch expert Howard Parr who lost his step-mother to ovarian cancer and decided to honor ovarian cancer survivors by photographing them in their favorite activities.
From the left to the right: Photographer Howard Parr, Ovarian Cancer National Alliance Vice President of Cause Marketing Lisa Mauti, Ovarian Cancer National Alliance CEO Calaneet Balas, and Jaeger-LeCoultre North American President Philippe Bonay attending the displayed the “TEAL SURVIVORS” photographic exhibition
As part of their commitment, Jaeger-LeCoultre will donate 10 percent of the sales for seven days following each event to the Ovarian Cancer National Alliance.
Exclusive teal-coloured alligator leather straps for sale created by the Manufacture (five women’s, five men’s) were also unveiled during these specials events; 10 percent of the sales will also be donated to the Alliance.
A selection of photographs by Howard Parr from the “ TEAL SURVIVORS ” exhibition is also offered for sale in limited editions with 100% of the sales going to the Alliance. Visit now www.howardparr.com
From the left to the right: Grande Reverso Lady Ultra Thin with an exclusive teal-coloured alligator leather strap Ovarian cancer survivor Vasilia LeKae photographed by Howard Parr
Discover more about the Ovarian Cancer National Alliance
This message has been edited by AnthonyTsai on 2014-09-18 07:54:45