News Central

October 9, 2008. Beverly Hills, CA: Following the brands first boutique opening in the Boca Raton, Florida, Jaeger-LeCoultre is pursuing its expansion in the United States at record speed by announcing the opening of the Beverly Hills boutique only a few months later. The Beverly Hills boutique, located off of the prestigious Rodeo Drive, will officially open its doors October 13th 2008.

Jaeger-LeCoultre has been recognized since the 19th century as a key player in the grand watchmaking tradition: inventor, manufacturer and creator of models that are part of the heritage of fine Swiss watchmaking. The status of the Jaeger-LeCoultre brand asthe reference in fine watchmaking as far as its role as the most inventive actor in elite watchmaking is concerned. This strong message positions the brand within its competitive environment and highlights its uniqueness while at the same time, demonstrates the brand's historical legitimacy.

The boutiques are haven of Haute Horlogerie interpreted with the inimitable know-how and style of the Manufacture from the Vallée de Joux. A whole world of carefully mastered time, elegance and authenticity is enshrined within. Soft colors and a hush, plush atmosphere make these ideal places in which to escape from the hustle and bustle of busy cities. They retain a distinct aura of confidentiality and intimacy, where the luxury prefers to opt for discretion.

The boutiques also represent an open window on the world. Within the displays, Jaeger-LeCoultre exhibits its complete collection of timepieces, including the Reverso, Master Control, Master Compressor, Ideale and the Atmos clocks. Among them are limited editions sold exclusively at the Jaeger-LeCoultre boutiques as well as high complication watches and prestigious jewelry creations testifying to unique expertise in the field of gem-setting, a collection that is consistently broadened by discreet and more sophisticated models.

The Beverly Hills Boutique

The new Beverly Hills boutique is located in one of the most iconic and legendary areas in Beverly Hills. The location of the new Jaeger-LeCoultre boutique, right off of Rodeo Drive on Brighton Way, will be the meeting place for watch connoisseurs and brand lovers alike, who will be treated with the most dedicated care and to the most exclusive models from the Manufacture.

Jaeger-LeCoutlre Beverly Hills Boutique
9490 B Brighton Way
Beverly Hills, CA 90210