Kong
[Moderator]
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IWC Arrived & Open in Singapore, 21 July 2009 - The Making to Completion
There are 6 sub-parts of the making of the IWC ION Orchard Boutique-Singapore.
Please select any of the link below to begin
or
start from the journey from the beginning :
(1) In the beginning .....
(2) Midway ... 24 June
(3) Clock ticking ...Three days before Opening, 17 July 2009
(4) Counting Down - One Day Before Opening - 20 July
(5) The Soft Opening Day - 21 July
&
(6) The Official Opening Day - Ribbon Cutting Ceremony & Gala Dinner
IWC Boutique finally open at ION Orchard Singapore, yesterday - 21 July 2009.
To celebrate another milestone of IWC and the soft opening of the Boutique, a rare collection
of iconic museum pieces were brought in for display at exhibition area of the boutique.
The exciting museum pieces include the remarkable II Destriero Scafusia created to
commemorate IWC's 125th Anniversary in 1993(in limited edition of 125 pieces)
featuring 21 displays and functions which was considered to be the most complicated
wristwatch at that time; Lepine Pocket watch with digital display(Pallweber calibre),
Savonette pocket watch Jones Calibre, Portuguese Ref 325 (1939) and
a few more which you should catch a look before they are
returned to IWC museum in a month time.
The Boutique also carries all limited editions and exclusive pieces.
2 special pieces worth mentioning are the Portuguese Minute Repeater Skelette and
the Grande Complication.
The opening of this first standalone IWC Boutique in Singapore has been challenging and exciting.
The spectacular opening happened with the hardwork and many sleepless night
and fine attention to details of a team of IWC staff, living up to the philosophy of
“Probus Scafusia” – Good, solid craftsmanship from Schaffhausen.
Like a watch, it elicits emotion and enable us to appreciate more if we know the works done
by an individual or a team, likewise for this IWC Boutique,
I hope we could feel and join in the adrenalin rush of the works behind the scene
and
the celebration of the opening.
Picture Credit : (c) 2009 Architron for IWC Schaffhausen
Kong
This message has been edited by AnthonyTsai on 2009-07-24 08:04:01
This message has been edited by Kong on 2009-09-18 00:34:29
IWC Arrived & Open in Singapore, 21 July 2009 - The Making to Completion
Prior Press Release about the IWC Boutique ION, please click here There are 6 sub-parts of the making of the IWC ION Orchard Boutique-Singapore. Please select any of the link below to begin or start from the journey from the beginning : (1) In the beginni...
In the beginning .....
End of April 2009 , the mall, ION Orchard handed over the site to all tenants, including IWC. The mall from outside, still has lots of works to be done .... A bare piece of estate ... Site visit by Vivian Lee, Trade Marketing Manager of IWC SE Asia & Conn...
Midway ... 24 June
24 June, my first site visit with Vivan Lee ... Safety helmut and vest, a must to enter the mall. The hoarding was up ...work in progress. A view from the entrance... The final look (from artist's impression) for your comparison. Exhibition Area (on the l...
Clock ticking ...Three days before Opening, 17 July 2009
The following took place on 17 July 2009, 4pm ... The mall is ready ... How about the IWC Boutique? The view after a flight of escalator, the hording was removed and the frontal facade with granite, brushed metal and dark chrome was up. Difficult to tell ...
I seriously doubted IWC at this point....
Only 3 days to go and it looks like this?!? They are never going to finish in time! MTF
Counting Down - One Day Before Opening - 20 July
20 July ,4:30pm, Was in front of the Boutique. Less than 18 hours before the Opening... What happened to the window displays? With shoes on the outside, I guessed was to reduce dust ....hopefully the interior was ready. Vivan was tied up....so will come b...
The Opening Day - 21 July
Today 21 July 2009 , the IWC Staff were in at 7:30am.... But I arrived at 11:30am and everything was in order. The specially formulated IWC musky scent was in the air ! The Exhibition Area Next ... The Lounge ... and The Main Showroom with smartly dressed...
Very comprehensive coverage, Kong!
Thank you for the full insights into the IWC boutique which is really beautiful. First of all, Congratulations to all in the IWC team! It must be a defining moment and a joy to open the doors for anyone to step into and marvel at the complete collection o...
Congrats IWC Singapore!
Congratulations to IWC and especially to the team for creating such an impeccable boutique in Singapore! For sure the cashier will keep ringing. And thanks to Master Kong for the super in-depth report to allow us to appreciate better the hard work and cha...
Great reporting, Kong!
Thank you for this most excellent post! I felt like I was there -- seeing all the behind-the-scenes preparation by the staff, and then reveling in the joyous, celebratory atmosphere with everyone! I love that IWC held a blessing of sorts for the store tha...
Seeing something materialize from scratch is truly special...
Great post Kong! Seems like there's a lot of action going on in this new ION Orchard Mall in Singapore. Seeing something become from nothing is something that is special. It's like witnessing a birth.
Great Photo Essay and Report
Thanks for the wonderful post and the photos of the process to open the Boutique. It was informative and provided insight into what it takes to bring these to life. Thanks again.
Awesome repoorting as always
I really enjoy seeing the museum pieces, especially the digital display pocket watch. What goes around comes around., or maybe it is better to say there is nothing new under the sun. Thanks again for helping us to feel as though we were there. respo
Appreciate Kong
for a complete report from "raw" till "cooked" of the beautiful boutique
Dear Kong, was the Lepine Pocket Watch manufactured…
…for the Portuguese market or was it commissioned by someone whose mother language was Portuguese? Well, can also be Spanish… Marcelo This message has been edited by marcelo on 2009-07-23 07:13:33
Thanks Kong....congrats to IWC
the boutique is really beautiful..... ;-) Another gathering place ??? cheers joe
Enjoyed every bit of your report, Kong
I love how the hold thing unfolds... felt as if I were there. Makes me wanna go check out the store soon. Warm regards, iAn
AMAZING posts (the whole thing)!
Thanks for sharing, I really enjoyed it. What an impressive job they did, the store looks awesome and flawless. Congratulation to all the IWC team and to all the workers that built it. Cheers from Spain! Vte
Well done Kong....
What an amazing review Many thanks.... Maybe we should have an IWC forum.... Cheers
thank you Kong, super post
been waiting for a Singapore boutique for the longest time
Wow amazing post Kong
Thanks for giving us a virtual tour of the IWC Singapore Boutique before, during, and after phases. Now I only wish the IWC Beverly Hills Boutique were as large as this Singapore Boutique. I always feel a little crowded whenever inside the BH Boutique sin...
terrific and lively report ever had...
many thanks Kong, wow this report is the outstanding one which contains several snapshots of the shop from the very beginning till the opening. really appreciate your time and effort you made for the entire jounery. stefan PS: well done Kong, your reporti...