India Whiskey Charlie
[IWC Moderator]
9847
A good article on the good old IWC 3713 Doppelchronograph
An excerpt:
"Watchmaking and watch brands have changed a lot since the 90s, and IWC
is no exception. The Schaffhausen-based brand is now a marketing
powerhouse with ambassadors like Lewis Hamilton and Tom Brady. But it
once was a value-oriented brand for connoisseurs. I once jokingly said
to my fellow Fratello, Jorg, that back in the day, IWC was happy just to
sell their watches to a few dentists and/or architects in sleepy
provincial towns as long as they could continue to tinker away and build
clever and robust watches."
Independents
Tour Masahiro Kikuno's new atelier and discover his evolution in hand-made watchmaking. See his unique Wa-Dokei and artistic craft.
13 replies3148 views
A good article on the good old IWC 3713 Doppelchronograph
An excerpt: "Watchmaking and watch brands have changed a lot since the 90s, and IWC is no exception. The Schaffhausen-based brand is now a marketing powerhouse with ambassadors like Lewis Hamilton and Tom Brady. But it once was a value-oriented brand for ...
