IWC

Schaffhausen/Shanghai, 1st November 2022: To celebrate the beginning of the Year of the Water Rabbit, IWC Schaffhausen introduces the Portugieser Automatic 40 Edition “Chinese New Year.” This classic and elegant Portugieser in an ergonomic 40-millimetre s...  

Btw Iam a rabbit

Why not make the hands, applied numerals, and rotor solid gold like every other brand?

Well it's your typical IWC theme of low-quality quality but still asking a unjustified premium. $8.7k for a time-only watch in steel because of a cartoon rabbit motif on the rotor.

of course. That is mister Ed. Turning a watch community into an astrologic community. Note: George Daniels was like me a tiger. Watch madness was the guild of my grand mother, sign pig. She gave me many watches, but her clock and the wish she like Cartier... 

Lucky that IWC made also watches that are my way. As i am not a rabbit like H75, this tiger is green dial orientated and like a big second hand sweeping the dial clean.

Watch companies going for Chinese Zodiac marketing is just so low hanging fruit. I'm surprised that it actually works, especially in this day of age when people are more informed, grounded in science, and less superstitious than any other point in history...