The opening of Hublot's First Digital Boutique in New York!
Moving with the times means living in the here and now!
Hublot is aware that the key asset of an excellent customer relationship is based on trust, availability, and flexibility, and has thus innovatively imagined a “virtual” digital boutique that perfectly complements the role and presence of its physical boutiques around the world. By remotely offering its customers 3D-facilitated access to its products, knowledge, and knowhow, Hublot is successfully creating a new bespoke customer service, and preserving the essential denominator of any relationship, that is to say the human connection. A new customer experience that is beginning in the United States before being rolled out across the entire world.
“Because we move with the times and anticipate our customers’ needs, because we know that the purchase of a product as emotional as a watch is driven by various stimuli, because we consider our customers to be friends and because the acquisition of a Hublot watch is like a journey with different stopovers, we have created a virtual boutique, which enables our customers to remotely contact our sales advisors, who can respond to their needs and to their questions in real time and offer a bespoke service. Our availability and our willingness to be there for our customers is a way of showing them that we care about them as individuals. The relationship of trust that we have developed with them can now start, in a virtual manner, and continue in a real manner, without any constraint on time or place. It is the Hublot experience, the very experience that builds relationships!”
Ricardo Guadalupe, CEO Hublot