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I find the concept interesting!

 

There is always the question of how luxury brands will reach into the digital world and still sell expensive products without having a face or advice and just relying on a click of the mouse.  I think this is an interesting move by Hublot, something new and I think it could work.


The only reservation I have is the need to feel the product in your hand or feel the size on your wrist... nothing can replace that from the service at your local boutique or AD.

Cheers
Andrew

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