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AnthonyTsai
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TAG Heuer presents the Abarth 595 Competizione at Brussels International Motor Show 2016

On the first press day of the Brussels International Motor Show 2016, Abarth in partnership with TAG Heuer presents an exclusive special edition: the new Abarth 595 Competizione by TAG Heuer - the sportiest and most powerful four-seater in the Abarth range.

Brussels International Motor Show 2016:

TAG Heuer presents the "Abarth Competizione by TAG Heuer"

• 595 "Competizione by TAG Heuer" special limited edition of 30.

•  A model that celebrates the dynamism of the Abarth and TAG Heuer brands.

•  Each car is delivered with an engraved TAG Heuer Carrera chronograph.

• Bodywork developed with the Garage Italia Customs teams.

• The spirit of competition combined with a sporty, stylish luxury watch.

• Available from all Abarth dealerships in Belgium and Luxembourg.

   

  Under the leadership of Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division, the car was developed in partnership with Garage Italia Customs, run by Lapo Elkann, as a limited edition of just 30 vehicles.

  Its 1.4 T-jet engine has been ramped up to 180 hp with torque of 250 Nm, thanks to a new turbine and a Monza Record high-performance exhaust.

   

  The 595 Competizione by TAG Heuer is designed for adrenaline junkies, who will appreciate its 0-100 km/h acceleration in 6.7 seconds, as well as its powerful, secure brakes which use a Brembo oversized system.

   

  To add even more style and exclusivity to this feisty little car, Abarth has teamed up with Swiss watch company TAG Heuer in the first ever partnership of this kind. Cars and motor racing are part of TAG Heuer's heritage and in its genes. The Swiss luxury watch brand has famously partnered and supported some of the greatest F1 teams and drivers, as well as the most legendary circuits.

   

   

  Each vehicle is accompanied by a TAG Heuer Carrera automatic chronograph engraved with the Scorpion logo.

   

  This edition boasts the following features:

   

• Specific bi-colour scheme on the brushed aluminium effect wrap applied by Garage Italia Customs

• 17" alloy wheels

• Red brake callipers

• Sabelt bucket seats in black leather and Alcantara

• Interscope audio system

• Pre-navigation

• Specific "TAG Heuer Limited Edition" aluminium interior identification plate

• "TAG Heuer" exterior badges

• "TAG Heuer" keyring

• The car is delivered with an exclusive watch created for the occasion: a 41 mm diameter TAG Heuer Carrera Automatic Chronograph equipped with an aluminium tachometer bezel and customised with the exclusive Abarth logo in the counter at 9 o'clock and the Abarth scorpion engraved on the back of the watch. The finishing touch is a perforated leather strap with red stitching to evoke the spirit of racing, and the watch also features satin-finished sides, in a beautifully sporty nod to the car.

The Abarth 595 Competizione by TAG Heuer is a limited edition of 30 vehicles, available only in Belgium and Luxembourg in its hatchback version, priced at €27,790 (€26,871 in Luxembourg).

A rapidly growing brand: The Abarth brand continues to grow, with more than 600 vehicles sold in Belgium since the start of 2015 - an increase of 56% on the previous year. Abarth now accounts for 10% of Fiat 500 sales in our market. The increasingly popular Abarth family currently has 22 approved distributors across the Belgium/Luxembourg territory. Mopar, the FCA division that supplies original parts, accessories and servicing, offers Abarth owners the opportunity to customise their vehicles at dealerships. Several kits are available to make each Abarth even more unique. For any customer wishing to boost the performance of their vehicle and hear it purr a little more, the Monza Record high-performance exhaust is available from after-sales. Koni shock absorbers with FSD valves further improve handling, while the Brembo oversized brakes mean the Abarth decelerates like a competition car. All kits can be fitted at approved dealerships to preserve the warranty.

TAG Heuer The avant-garde of Swiss watchmaking since 1860. Ever since, TAG Heuer has been striving to push the boundaries further, inventing breathtaking timepieces for those who love to defy convention. This technical expertise was harnessed at a very early stage for achieving extreme accuracy, particularly in the creation of exceptional chronographs. Under the leadership of Jean-Claude Biver, CEO of the brand and President of the LVMH Group Watch Division, the models reveal a new dynamism: faster lead times and developments, and a completely transformed environment. TAG Heuer is the only watch brand in the world able to communicate in four different worlds: Art, Lifestyle, Sport and Heritage. Our ambassadors, the Red Bull Racing F1 team, actor Chris Hemsworth, football living legend Cristiano Ronaldo, It Girl Cara Delevingne, electronic music icons David Guetta and Martin Garrix, American football quarterback Tom Brady, along with Jeremy Lin, Li YiFeng and GEM, all share the brand's values: teamwork, ambition and a taste for challenge, which drive TAG Heuer to go beyond the traditions of the watchmaking industry. Our motto #DontCrackUnderPressure is much more than an affirmation: it's a state of mind.