IWC

From Schaffhausen to Hong Kong

The contrast could not be more striking: on the one hand, we have the small Swiss city of Schaffhausen, with its picturesque lanes and historic town centre; on the other, the frenetic hustle-and-bustle of cosmopolitan Hong Kong with its spectacular skyline. But despite their differences, the two cities have at least one point in common in the exclusive timepieces manufactured by IWC Schaffhausen. The traditional Swiss watchmaking company already as three boutiques in Hong Kong, acting as ambassadors for its hometown's watchmaking expertise. Now, IWC has crowned these exclusive retail locations with a superlative in the form of its first Flagship Boutique in Hong Kong.

IWC Schaffhausen has been designing and producing precision watches that combine complex functionality with outstanding user-friendliness since 1868. With its passion for innovative solutions and sophisticated technology, IWC appeals to watch enthusiasts who expect slightly more from a watch than the exact time. Widely known as "The Engineers of Fine Watchmaking", IWC has created many watchmaking icons that have retained their magical attraction to this day. Deeply rooted in more than 140 years of history, IWC's product families have been inspired by the legend of universal genius Leonardo da Vinci, by the early days of seafaring and aviation, by the fascination of diving, and by the irresistible pull of adventurous expeditions. At the unique Flagship Boutique in Hong Kong, the very different worlds of IWC provide a unique backdrop to the various watch families, reflecting the Schaffhausen-based company's engineering excellence and innovative achievements.

Watch enthusiasts who expect precision, sophisticated technology and timeless design are invited to discover the Haute Horlogerie of IWC in these unique surroundings. To find out more about the philosophy borne out by the timepieces from Schaffhausen, take this opportunity to plunge into the magical worlds of the individual product families. A very warm welcome to the IWC Flagship Boutique in Hong Kong.

The Flagship Boutique in Hong Kong adds a new dimension to the brand experience by giving customers insight into the world of IWC. The boutique showcases the different worlds around the IWC product line and is another example that stands for IWC's innovative approach communicating the brand message. Each of the IWC timepiece collections are presented in thematic rooms - each room in the new IWC boutique brings the different pillars of the brand to life.

Portuguese : The elegant Navigators Lounge with its dark wood floor panels and custom made recessed glass display cabinets offers visitors the feeling of being aboard a luxury yacht.

Pilot : Part of the Sports Lifestyle Wing with 1930's club chairs and IWC aviator jackets. This room also boasts a flight simulator.

Da Vinci : The interior of the Da Vinci section mirrors the inventiveness and aesthetic sophistication epitomized by these IWC watches and their proud history.

Aquatimer : The fascinating world of diving has lost none of its allure to this day. The centerpiece of the Aquatimer underwater world is the intriguing story of the Galapagos Islands. The theme of conquering the depths is also reflected in the interior: a perfect symbiosis of powerful aestheticism, functional reliability and technically oriented design.