Kong[Moderator]
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Chopard 150th Anniversary High Jewelry World Tour - Hong Kong
(Hong Kong ‧ December 2010) To celebrate the occasion of its 150th
anniversary, Chopard has taken on the new challenge of signing an Haute
Joaillerie collection of 150 unique animal themed pieces. True to its
legendary creativity and boldness, the company has mobilised all its
talent for this birthday collection, drawing on its long experience to
mix tradition, advanced techniques and documented research, and taking
its taste for excellence and novelty to new heights. The result is an
extraordinary collection of beautiful, mysterious and dream-like
animals. Haute Joaillerie collection has been exhibiting from Basel to
New York to Cannes Film festival. It also shown in different countries
around the world like Berlin, Singapore and Japan. After the first
preview in Beijing and Shanghai, it’s finally in Hong Kong.
Worth a
total of HK$250 million, Chopard watch and jewelry collection has been
displaying in Hong Kong. In addition, an up close-and-personal
presentation featured top models Lisa S., Amanda Strang, Cara G. and
Jenny Xu, modeling the finest pieces from Haute Joaillerie collection
and High Jewelry Collection (valued at HK$90 million).
An up close-and-personal presentation features top models Lisa S., Amanda Strang, Cara G.
and Jenny Xu, modeling the finest pieces from Animal World and High Jewelry Collection
(valued at HK$90 million).
On Lisa S. : Animal World Collection – Swallows necklace, earrings and watch with High Jewelry Collection ring.
Founded in 1860 by Louis-Ulysse Chopard, Chopard celebrates its 150th
anniversary in 2010. The firm is still pervaded by the spirit instilled
in it by its founder and nurtured by a blend of fine hand craftsmanship
and daring technical developments. From the founding family, to that of
Karl Scheufele which took it over in 1963, Chopard continues to be
governed by its enduring principles, including a taste for excellence;
the pursuit of quality, creativity, innovation, independence and
fundamental human respect.
In 2010, Chopard has a total of 12 subsidiaries in Germany, Austria,
Spain, France, the United Kingdom, Italy, the United States, Latin
America, Asia, Japan, Hong Kong and Malaysia. Active in 124 countries,
the group employs a total of 1,700 people and makes 75,000 watches and
as many pieces of jewellery per year. Over the past few decades, Chopard
has explored global horizons while remaining true to its two core
fields of competence: watchmaking and jewellery.
Mr. Roland Buser – Managing Director of Chopard Greater China Region
蕭邦
150 周年頂級珠寶珍品
全球巡迴展正式到港
(香港‧2010 年12 月7 日) Chopard 蕭邦為慶祝150 周年作出全新挑戰,創造出獨一無二,以150
件動物為主題的動物世界珠寶腕表系列,並展開全球巡迴展活動。秉承一貫創造和革新的概念,蕭邦以豐富的
專業經驗,結合了傳統元素、先進的技術及詳細研究、完美卓越的手工,再創另一高峰。
蕭邦150 周年頂級珠寶珍品全球巡迴展自瑞士巴塞爾啓程,已先後於紐約、康城電影節、柏林、新加坡、 日本、中國北京及上海展出;而香港站亦假
香港置地文華東方酒店揭幕。香港站巡迴展除了展出價值2.5 億港元的高級珠寶腕表,品牌更特別邀請著名模持兒Lisa S., Amanda S.,
Cara G 及中國名模徐靜雯小姐,演繹總值港幣9 千萬元的動物世界及高級珠寶系列。
On Amanda S. : High Jewelry Collection necklace, earrings, watch and ring.
Chopard 蕭邦於1860 年由路易-於利斯˙蕭邦(Louis-Ulysse Chopard)創立,從創造品牌的蕭邦家族到1963
年收購蕭邦公司的Karl Scheufele(卡爾·舍費爾)家族,始終堅持打造非凡品味,追求卓越品
質,持續開拓創新、獨立自主、尊重基本人權,這些精神在品牌成長過程中一路相伴。彙聚精湛工藝和創
新技術的精神,令蕭邦迅速成爲國際頂級鐘表珠寶品牌。2010 年,蕭邦共擁有十二家子公司,分別位
於:德國、奧地利、西班牙、法國、英國、義大利、美國、拉丁美洲、亞洲、日本、香港和馬來西亞。集 團足跡遍佈124 個國家,擁有1,700
多家合作夥伴,每年生產75,000 枚腕表及相同數量的珠寶。家族的 直接参與令品牌一如150 年前,始終懷着追求卓越的激情,不斷邁向新的繁榮。
Worth a total of HK$250 million Chopard watch and jewelry collection display in 150th Anniversary High Jewelry World Tour Hong Kong.

Animal World Collection – Owl watch
Animal World Collection – Polar bear, Cat and Frog with Crown rings
High Jewelry Collection – Chocker, ring and earrings.
Press Release
This message has been edited by Kong on 2011-01-25 08:14:45