AHCI - Alto ART 01

Watch Commission · 2024-10-16T04:05:56Z

Alto watch met high expectations at Watch Week, reminiscent of luxury brands like TAG Heuer, with unique backwards running seconds hand.

Alto ART 01

I saw this watch on social media and followed it down the internet rabbit hole to search for articles and a website. When I got to Geneva a few weeks ago for the Watch Week I realized the Alto team was going to be there, so I made a point of hunting them down in order to meet and get to know them.

I am glad I did. When I finally got to see and wear the watch I was happy to find that it met my high expectations. It’s well made, and feels like a high quality product akin to my AP Re:Master 2. I like modern (and modernist) design, there are angles that clearly also recall the TAG Heuer Monaco V4 by Phillipe Dufour. The beveled sapphire that is part of the case is totally my taste.

Not sure why it’s not showing up in my poor photos, but there is a Seconds hand… and it runs backwards! I think that’s a fun detail because with the exception of New Years Eve I really just use the seconds indicator to show that my watch is running, so backwards is fine. It’s wonderfully confusing when people see the watch for the first time, because something is clearly weird, it’s just not obvious to most people until you say it to them.

The website explains it all better than I do, and it has professional pictures and descriptions. What I love is that Alto is an art-driven brand, something that is very much the driving force in my life. I got one of their 25 watches that are part of this introduction series, so this is obviously a Fan Boy post… but I’m here for it!

Alto ART 01 in Berlin

Alto ART 01 at dinner

Alto ART 01 case back - micro rotor

💰58 Marketplace Listings for Tag Heuer›Tag Heuer Monaco · 1 for sale · 458 discussions›

Very cool

By: m2 : September 21st, 2024-07:51

Didn’t know about that tag either. Thx

Pretty darn cool. I like it.

By: AuHavrePro : September 21st, 2024-07:57

Much enjoyment, cheers, Filip

Like it too. Excellent find! Also like the AP Remaster 2❣️👍🏻🤩

By: MCG (Markus) : September 21st, 2024-09:10

I did not find any technical or sizing information …

GPHG Site has info

By: Watch Commission : September 21st, 2024-09:52

Take a look here... www.gphg.org

I completely understand your approach. Art is one main driving force of my life, too. As an admirer, I am deeply moved by the aesthetics and profound depth that a work of art may offer. Art allows us to appreciate the complexity and - sometimes beauty- of...

Good question

By: Watch Commission : September 22nd, 2024-14:08

It’s only the second that runs backward, the watch tells time in the conventional way. Love the watch, I’ve been wearing it for three days straight and it feels easy on the wrist. I forget it’s there. I have high hopes for the team. Nice...

Second photo…

By: Watch Commission : September 22nd, 2024-14:51

… is someone I just started dating a few weeks ago. Weirdly, the nearly impossible has happened: this wonderfully modern and elegant woman noticed my watches. She doesn’t know brands, just likes the designs… so I’m hoping this rela...