Zenith Pilot Type 20 'Extra Special' Movement Debate
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Zenith Pilot Type 20 'Extra Special' Movement Debate

By Ornatus-Mundi · Apr 1, 2014 · 11 replies
Ornatus-Mundi
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On the occasion of Baselworld 2014 Zenith has (more or less) quietly introduced the model Pilot Type 20 'Extra Special' , a stainless steel 45mm automatic watch: I have not seen the watch nor did I know on its existence, but thankfully you form members were more astute than your moderatorÂť ;-) What

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On the occasion of Baselworld 2014 Zenith has (more or less) quietly introduced the model Pilot Type 20 'Extra Special', a stainless steel 45mm automatic watch:




I have not seen the watch nor did I know on its existence, but thankfully you form members were more astute than your moderator… ;-) What you also immediately discovered was the movement inside - a common movement not manufactured by Zenith (Sellita 300) - how on earth could this happen?

Has Zenith, the purebred movement manufacturer, changed tracks?

I inquired with my contacts at the manufacture, and was was told that the 2012-introduced Type 20 collection received such an overwhelming reception, particularly by young people who would like to wear such a piece but could barely afford, that the brand decided to offer a more affordable version.

The result is the Pilot Type 20 'Extra Special', as mentioned a more pedestrian (if you like) version of the otherwise completely in-house collection. The controversial use of a common movement is justified by the goal to offer a Pilot in the sub-5000 CHF price range, thus between 25 and 33% below the next upper models of the collection, the 40mm Automatic and the 48mm GMT, respectively (both of which use the in-house Elite movement).

The watch btw is referenced after an 'Extra Special' pilot's watch from the 1940s.

I still do not know enough and have not fully understood this move. Thus I refrain from posting my personal opinions at this time.

More to come!

Magnus

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The Discussion
AM
amanico
Apr 1, 2014

Sorry, but I don't see it as a good nor smart move from Zenith. The Special risks to loose its " Special " due to this low ( Cheap? ) offer. Of course, that would be different if they decided from the beginning to launch this Watch with such a movement. But downgrading it, horologically speaking, is not very smart, in my opinion. Of course, too, the non Watch nuts will not care about that " detail ". Best, Nicolas

SP
Spellbound
Apr 1, 2014

Speculation on other forums has gone rampant with harsh criticism of this move, but the explanation given in your post makes it understandable. This Type 20 line is proving to be hugely popular, and a pillar collection for Zenith. Competition in the pilot segment is fierce, but Zenith have credibility and history in this space, so am glad to see them regaining market share in a segment dominated recently by Breitling, IWC, even Alpina, Bell & Ross, and others. I have no issue with Zenith's m

BR
Bruno.M1
Apr 1, 2014

You have 2 types of people, those that don't care about watches and those that do care about watches The first group will take their phone to see the time or maybe they will buy a cheap watch ( a few hundred CHF max) The other group, those that buy expensive watches consists of 2 separate groups The first group is not really interested in watches but they want to make a statement and therefor buy an expensive watch ( stays symbol) Probably this group will mainly buy the well known Rolex, but som

OR
Ornatus-Mundi
Apr 1, 2014

which is industry-wide recognised. I think that Zenith had a 'cool' watch here, which attracts many non watch aficionados. Trust me, there are a lot of people who spend considerable amounts on watches whiteout caring a tiny bit about a manufacture or ETA movement, as long as the watch is 'cool' (see above), mechanical (and thus as a vintage-oriented pilot's watch authentic) and comes from a recognised brand. Plus, Zenith is (at least in Europe) traditionally considered something like a 'confirma

FO
foversta
Apr 1, 2014

The reason I got is to dedicate the full capacity of the manufacture to produce the El Primero movement (which is now used by Hublot) and so to reduce the production of the Elite. I think that everybody was shocked by the news. The change of price tag? Not so convincing reason in my point of view. Here is a wristshot: On the other hand, I appreciate to see a Pilot Type 20 with a central second hand... I was very seduced by the watch to be honest with you. Fx

FO
foversta
Apr 1, 2014

I also got this explanation. The capacity of production is focused on providing more movements to other LVMH brands. A pity. Fx

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