Zenith Grenier Club Paris: El Primero 50th
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Zenith Grenier Club Paris: El Primero 50th

By foversta · Apr 16, 2019 · 9 replies
foversta
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Foversta reports on Zenith's 'Grenier Club' event in Paris, a monthly gathering celebrating the 50th anniversary of the iconic El Primero movement. This article highlights Zenith's tribute to Charles Vermot, who saved the movement from destruction, and showcases the brand's renewed focus on innovation while honoring its rich history.

To properly celebrate the 50th anniversary of its El Primero movement this year, Zenith organizes an event each month in a different city, bringing together some fifty guests. The event, which is more than just a dinner, is called "Grenier Club". It is a way, of course, through this name to pay tribute to Charles Vermot who saved the plans, the tools, the machines from the destruction to avoid the definitive disappearance of the movement following the decision of the then owner of Zenith to dedicate the full production exclusively  to quartz watches. And it was in the attic of the factory that the boxes containing all the elements allowing the resurrection of the El Primero would be found. This resurrection which would come several years later, in 1984.

The Grenier Club visited Paris a few days ago. Guests (customers, retailers, journalists) were able to discover the 50th anniversary set and the 3 watches it contains. But they also had the opportunity to see through several displays the main watches that marked the history of El Primero.

The place in which the event was held proposed, to complete this very horological approach, a more artistic exhibition that presented pictures of students from the ECAL (Cantonal Art School of Lausanne) depicting the universe of Zenith. These photos, most of them very daring and contemporary, reminded us that the El Primero movement is not only a thread between the past and the present of the Manufacture. It will, more than ever, preside over the destiny of Zenith as evidenced by the new dynamic brought by the Defy El Primero 21.

Julien Tornare, CEO of Zenith, recalled this new impetus during the event and the many projects that will shape the future of the Manufacture. The brand moves and even finds again its essence by putting innovation at the heart of its approach. While Zenith relies on the capabilities of the watchmaking division of LVMH, the fact that Zenith watches materialize and implement these developments is consistent and brings a lot of hope to the brand.

I propose you to discover the photos taken during the event:

The impressive table of the event was set up in a beautiful venue:



I found my seat!



A good Zenith event always welcomes a watchmaker! And he brought some nice calibers, even a tourbillon one!





Some pictures of the ECAL exhibition:





Denis Chavé, Zenith brand manager for France and Benelux did the starting speech:



Julien Tornare highlighted the role played by Charles Vermot. Without him, we would not have been in position to celebrate this 50th anniversary.



Michel Vermot, Charles Vermot's son, had some very moving words about his father. Charles Vermot's family didn't understand why he was coming back home so late... he was actually hiding the El Primero tools and plans in the attic when the manufacture was empty.



Music! And the band had the very good idea to play some titles like "Time after Time" which were very consistent with the event!



The displays were presenting several key pieces which marked the history of El Primero.





The atmosphere of the event:



I spotted obviously some very nice pieces... I was wearing my Cronometro CP2 Purists:


The Defy El Primero 21 Limited Edition Vendôme which was celebrating the pop-up store on the famous square of Paris:



My Cronometro CP2:



These two pieces belong to the 50th anniversary set:





But, it is a bit a paradox, the star of the show was not an El Primero watch. The guests could appreciate the Defy Inventor worn by Julien Tornare:



I was happy to meet Julien Tornare and to feel that Zenith is finding again a new dynamic:


With Ruben from Belgium, Joke of the De Greef boutique and Damien from Zenith Watches:


I would like to thank a lot the Zenith team for the great event! The Defy Inventor piece and of course, the Defy El Primero 21 are the proofs that Zenith is on the right way, taking advantage of the LVMH watchmaking pole.



Fx

About the Zenith El Primero Ref. ElPrimero410TributetoCharlesVermot

The Zenith El Primero 410 Tribute to Charles Vermot is a special edition timepiece honoring the individual who preserved the original El Primero tools and plans during the quartz crisis. This model integrates a full calendar and moon phase complication, showcasing the versatility of the high-frequency El Primero caliber. It represents a blend of historical homage and technical sophistication within Zenith's contemporary offerings.

This timepiece features an automatic El Primero caliber, operating at 36,000 vibrations per hour, providing a power reserve of approximately 50 hours. The case is typically crafted from stainless steel, with a diameter around 42mm, and often includes a sapphire crystal case back to display the movement. The dial usually presents a classic layout with subdials for chronograph functions, day, date, month, and moon phase indicators.

For collectors, the El Primero 410 Tribute to Charles Vermot holds significance as a direct link to Zenith's enduring legacy and the resilience of mechanical watchmaking. Its combination of a revered movement, multiple complications, and a narrative of preservation makes it a notable piece in the brand's modern history, appealing to those who appreciate both technical prowess and historical context.

Specifications

Caliber
El Primero 410
Case
Stainless steel
Diameter
42mm
Crystal
Sapphire

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The Discussion
M4
M4
Apr 16, 2019

I forgot until now the rainbow El Primero chronograph. One that I like but somehow slipped my mind. Thanks, M4

TY
TylerDurden
Apr 16, 2019

with the nato strap? my favourite great report as usual fx, thank you

AM
Ambiorix
Apr 16, 2019

for the report, sure looked like an exiting evening with the friendly Zenith team!( got an invition also, but due to small surgery wasn’t able to come😩). Looking at all the hystorical pieces displayed one has to admit that they are horological history(eventhough many are forgotten). Finaly one can say that this beautiful brand is heading back where it belongs, in the heart of the true watchcollector! And,...... that A386 reédition is just gorgeous!! Grtz,Dom

MR
mrds
Apr 17, 2019

It's certainly under-appreciated as a brand. I hope they will keep their strategy of putting an emphasis on innovation, it's the right way to go for the brand. There is tons of substance in their history to give roots to their new pieces - let's hope Zenith keeps an eye on the past as well and doesn't overshoot with "hollow" innovation. Functionality always was part of the brand, too! Thanks for the great report, foversta! Best, Daniel

MO
Mostel
Apr 17, 2019

You know... as I look at the presentation here... I see the illustrious history of Zenith... truly deserved and legendary... but I also see perhaps 'why' Zenith has never attained the height it deserves... the presentation is somewhat cheesy....? Maybe it's a matter of opinion, but... Zenith is up against the likes of Omega and even Rolex in a way... (Bc of the related history) Even if this event is expensive-looking... Zenith needs to decide where it stands in the market... be decisive... but I

FO
foversta
Apr 20, 2019

The point for Zenith is to become known in "non watch addicts" circles. It is the objective of the brand. Thanks! Fx

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