Vacheron Constantin Vintage Christmas Campaigns
Vintage

Vacheron Constantin Vintage Christmas Campaigns

By Tick Talk · Nov 19, 2021 · 24 replies
Tick Talk
WPS member · Vacheron Constantin forum
24 replies4325 views5 photos
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Tick Talk's exploration of Vacheron Constantin's vintage Christmas campaign from 50 years ago offers a fascinating glimpse into the brand's historical marketing strategies. This deep dive uncovers not only the aesthetic of mid-century luxury watch advertising but also the intricate business relationships and legal landscapes that shaped the industry. His research provides valuable context for understanding how Vacheron Constantin positioned itself in a competitive market, leveraging its heritage and navigating complex commercial structures.












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The Discussion
TI
Tick Talk
Nov 20, 2021

I enjoy collecting the ephemera that goes with vintage watches like boxes, catalogues, etc.

LI
LiftAngle51
Nov 20, 2021

Fine read stuf. I think many watch brands like to advert as a royal watch deliverer. This watch i have advertise as they made the president’s watch. So i am a president. Not a Vulcain, but Revue did made a cricket too.

TI
Tick Talk
Nov 20, 2021

items given to royalty or other famous "influencers" and those they seek out for themselves. Many a watch was presented to someone, whether Queen Elizabeth or Cory Richards, that wouldn't have been their personal choice - just a protocol or business necessity. I personally don't see how this should add value, but it does.

TI
Tick Talk
Nov 20, 2021

to submit one of these approval cards today! Which three would you choose to trial for a week?

TI
Tick Talk
Nov 20, 2021

This from a 2013 article published on The Hour Lounge. Not too long ago, a visiting non-WIS friend approached the watch cabinet with interest. I prepared for the usual questions on age and cost but was caught by surprise when he pointed to a display box and asked, “who the heck are they?” Huh? Ahhh, ornately printed on the inside of the open box was this notice; Vacheron & Constantin - Proud Possession of Royalty Since 1755, followed by an impressive list of names and titles. I had to confess th

LI
LiftAngle51
Nov 20, 2021

When Harry S Truman was happy with his Vulcain, the white house replaced Rolex and other big players for a Vulcain. I reed that story a long time ago, and the funny side rolls out of it. If Nixon wore a Vulcain? There is a story Vulcain kept a note from a president that thanks the company. These kinds of advertising have an influence on me. If i inspect some Vulcain watches, i can not ignore i like what i see.

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