Vacheron Constantin Snow Golf Cup Aspen Experience
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Vacheron Constantin Snow Golf Cup Aspen Experience

By Park · Mar 16, 2016 · 10 replies
Park
WPS member · Vacheron Constantin forum
10 replies2915 views15 photos
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Park recounts his and his wife Annie's experience at the inaugural Vacheron Constantin Snow Golf Cup in Aspen, Colorado, an exclusive event for collectors. This post details the luxurious invitation and arrival, setting the stage for a unique brand experience following Annie's thoughtful Christmas gift of a Vacheron Constantin Traditionnelle.

PROLOGUE

For Christmas, my wife Annie bought me a Vacheron Constantin Traditionnelle from the Vacheron Constantin Boutique at South Coast Plaza in Costa Mesa, California.  She knew I'd stopped by to admire the piece there, had been impressed to be remembered by name by salesman Justin Schaefer, and had unsuccessfully looked for the watch at authorized retailers in Vienna and Prague last fall.

Of course I was delighted with the gift and passed it around to the whole family on Christmas morning, telling them something of the history of the brand and praising it as the perfect dress watch.










Notice the engraved "PT" on the side of the case at 6:00:



THE INVITATION


In February, Annie and I stopped by the Boutique and were recognized by Eric Shen, the Assistant Manager.  I was excited by the release at SIHH of the new Overseas collection, especially the blue-dialed version of the Overseas Chronograph with the new 5200 in-house movement.  As we chatted, Eric asked if we might be interested in attending an event the brand was hosting in Aspen, Colorado.  Vacheron Constantin had been hosting Snow Golf tournaments in the French Alps for the last 10 years and would be inviting a handful of collectors to the first such event in North America in March.  He assured us that skill in golf was not essential.  Circumspect, we said we'd need to check the dates.  Eric promised we'd receive information by e-mail.

We soon heard from Daren Gaussa, the Boutique Director, inviting us to be guests of Vacheron Constantin, and saying he hoped there would be a sneak preview of the SIHH novelties.  He sent a save-the-date card, too:



We accepted, and soon heard from Marci Blinderman of Client Marketing, offering to make travel arrangements.  Marci's timely communications anticipated everything, and she even apologized that there were no first class seats available on our preferred return flights.

ARRIVAL THURSDAY

At 6:00 a.m. sharp, a driver arrived in a black S-Class Mercedes to take us to LAX for our flight to Aspen, where a Little Nell driver met us and gave us a tour of Aspen on our way to the hotel.  Above the registration desk hung a Vacheron Constantin wall clock, nicer than any I'd seen before, designed after the Patrimony case and dial.  (Sorry, no photo.  The clock would sure look great in my office.)  I later learned that the clock was not just a temporary placement for the event, but rather a permanent fixture in recognition of a partnership through which Vacheron Constantin is the official timepiece of Aspen and Snowmass.

When we checked into our lovely room, we discovered his and her gift bags, each containing a folio with a welcome letter from Vincent Brun, President of Vacheron Constantin North America, and a schedule of events, a box of chocolate golf balls, a gorgeous scarf with subtle Vacheron Constantin branding, and a windbreaker with a Vacheron Constantin Snow Gulf Cup patch:













 
Yes, of course I wore my Christmas present on the trip!




The first event was a sumptuous dinner at Casa Tua, hosted by Vincent Brun and Yann Bouillonnec, Vacheron Constantin Internal Brand Director, who was stepping in for CEO Juan Carlos Torres, whose work had detained him in Geneva.

The menu:



As at each event, Vincent thanked the 15 North American couples and three guests from Russia for taking the time to join in this first North American Vacheron Constantin Snow Golf Cup.




Desert proved a sweet end to the first day.

Stay tuned for Part 2 as the adventures begin!

Park
This message has been edited by Park on 2016-03-16 22:22:42

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The Discussion
CL
Clueless_Collector
Mar 16, 2016

Apart from a huge VAT refund that sometimes pay for that trip. Wow, what a nice gesture and event by this VC boutique, and this is the kind of business that will make me buy from boutiques. Is this your first VC or you are already their VIP? This kind of invitation to exclusive events like this makes me want a VC too ) Congrats on this nice watch and event, can't wait to see Part 2. Rgds Raymond

RE
respo
Mar 17, 2016

I am reliving the weekend through your post. It was great to meet you and Annie last weekend. It really was a wonderful experience, was it not? I think you know how much I admire that Patrimony Traditionelle with the gray dial. It was a pleasure to see it and learn the nice story behind it. As nice as the watches shown by VC were, the watches on the wrists of the guests were simply amazing. For instance, a certain turquoise piece you showed me...awesome! I look forward to the next installment. r

PA
Park
Mar 17, 2016

Raymond, Thanks for your kind comments. I'd say the chocolates would have been a nice gesture; this was spectacular. This was our first purchase from the Boutique. I'd bought a Patrimony from an authorized retailer in New York and two pre-owned 2nd generation Overseas Chronographs from other collectors, but hadn't registered any of these or worn them to the Boutique, so neither the brand nor the Boutique had reason to perceive loyalty. What Eric discerned the day he gauged our interest, he would

PA
Park
Mar 17, 2016

Robert, We really enjoyed meeting you, too, and learning of our shared University of Pennsylvania heritage. Part 2 should contain a familiar face, unless you plead for anonymity or the photo uploads upside down. As for the watches on guests' wrists, it seems Annie may have fallen for the skeletonized movement that Andrea was wearing. Park

WH
WHL
Mar 17, 2016

and it looks like you had a wonderful time in Aspen. Please post Part 2 as soon as you are able! Bill

JR
jrwong23 (aka watchthebin)
Mar 17, 2016

Looks like you had a great time! VC is well known to be very hospitable to their boutique and VIP clients. Yes we pay more at the boutiques for sure but there is a reward for this, such as you have experienced I am loving your PT VC Traditionelle. It\'s a perfect dress watch to me, good from black tie events to tees with jeans Enjoy your Traditionelle in the best of health and looking forward to part 2 of your post Thanks for taking time to share these pics and write ups with us Cheers Robin

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