WHL's announcement of the Vacheron Constantin iPad application in 2012 marks a significant moment in luxury watch brands embracing digital platforms. This post is a valuable historical record for understanding how haute horlogerie houses began leveraging technology to connect with collectors. It details the app's features, from showcasing novelties and collections to providing technical specifications and offline access, reflecting a forward-thinking approach to brand engagement.
VACHERON
CONSTANTIN LAUNCHES IPAD APPLICATION
An
extension of its website, Vacheron Constantin’s new iPad application, now
available free of charge
from the App Store, offers rich content and incredible ease of
use.
- Available
from the App Store, in English
- Free
application
- Can
be used offline
- Sharing
options (e-mail, Facebook, Twitter)
- Regular
updating and renewal with new content throughout
2012.
- Novelties,
Collections, Favorites, Movements, Videos, News et Points of Sale
- The
Vacheron Constantin application is divided into 7
categories:
- A
home page which displays Vacheron Constantin
“NOVELTIES”:
- The
“COLLECTIONS” tab presents the entire current collection using a number
of visuals, technical
spec sheets and information on each timepiece. NB:
Click on the Hallmark of Geneva logo to see certification
criteria.
- The
“FAVORITES” interface enables the user to make a selection of his or
her favourite models.
- Technical
excellence, a true added value of the Manufacture, is demonstrated in
the “MOVEMENTS”
section, using back and front visuals accompanied by technical
datas. In
order to ensure a more precise search, visitors have the option of selecting
calibres by type: self-winding or hand-wound.
- All
Vacheron Constantin “VIDEOS” are just a click
away! Enjoy
the exceptional skill of our Master Artists (the enameller, the engraver, the
guillocheur, and
naturally the watchmaker), at the same time as discovering our new models or
movements such
as calibres 2755 and 2253.
- The "NEWS” section relays brand news posted on the web site in real time
(new products, boutique
openings, exhibitions,…). An
indicator shows the number of unread NEWS items.
- Finally,
the “POINTS OF SALE” finds the closest boutique, retailer or repair
centre using a geolocalisation tool.
Points of sale in a specific town can be found using the advanced search
engine.
