New Release
Z3's live report from SIHH 2012 offers a vivid glimpse into the prestigious watch fair, capturing the atmosphere and initial impressions of new releases. As an editorial assistant, this piece is crucial for understanding the historical context of watch launches and the industry's pulse a decade ago. Jon Z. provides a valuable firsthand account, setting the stage for the exciting horological innovations unveiled at the event.
The 2012 SIHH PuristSPro Live Report
- Jon Z. (Z3)
Dear fellow Purists,
Again comes the refreshingly chilling Geneva January and the venerable watch show SIHH. As somebody who has done it in the past years, it is my utmost honor to report to you, once again, in a relatively "live" fashion the novelties that various brands would introduce, through the lens of my camera, with in-situ photos.
Day 1 - Arrival and General Atmosphere
As I was getting ready to depart for Geneva, my home city Seattle has just begun to experience one of the worst snow storms in the city's recent history. We sat on the runway for half an hour, as the plane got de-iced (it's fortunate, had I left a day later, the delay would've been very bad).
Off we go!
10 hours later, making a connection at Frankfurt and admiring from the above the forests, small towns, and neatly organized plots of farm land.
Arriving on Monday afternoon and waling directly from the airport to the Palexpo, where the SIHH is held.
At the main lobby, and getting ready to check in.
The SIHH's consistent look and feel year after year - an atmosphere of hushed elegance and restlessness - a result of uniform cream-color decor, soft lighting, and business people and journalists bustling about in nicely-cut suits and impeccably tanned shoes...
The Roger Dubuis' booth has an awesome and potentially seizure-inducing lightning show , to showcase it's new "Pulsion" collection. The concept of the name is for a "high energy" watch line that makes one's pulse go faster when seeing it - my pulse certainly elevated when I walked into the booth.
IWC wins the coolest booth design - their focus on the Pilot line prompted them to design the booth as a aircraft carrier, complete with a flight simulator.
At 5:30pm, the opening ceremony starts, with speeches by Swiss officials and attended by Who's Who in the watch industry
Now, on to the novelties!
Yours Truly,
Jon Z. (Z3)
This message has been edited by AnthonyTsai on 2012-01-18 19:51:48 This message has been edited by AnthonyTsai on 2012-01-23 18:52:39
HTML clipboard The 2012 SIHH PuristSPro Live Report - Jon Z. (Z3) Day 1 - Cartier This year Cartier has refocused on the Tank line and introduced the "Tank Anglaise", adding to the Tank family consisted of classic designs such as the original Louis Cartier Tank, the Tank Francaise, the Tank Americaine, the Tank Divan, etc... The mesemerizing artistic pieces (always a treat for the eyes at Cartier!) feature techniques such as straw marquetry, enamel grisaille, and gemstone mosiac. The haute horlo
It's the next best thing to being there. I look forward to your reports. Dave
The 2012 SIHH PuristSPro Live Report - Jon Z. (Z3) Day 1 - Audemars Piguet For the Royal Oak lovers, this year is an exciting year. Exactly 40 years ago, the original Royal Oak design was conceived by Mr. Gerald Genta as the first steel luxury sport watch, and the rest is history. Who doesn't love the octagon shape, the white gold screws, the tapisserie dial, and the integrated bracelet so finely finished in multiple styles... To commemorate the 40th anniversary of Royal Oak, AP came out with th
40 years of practical steel luxury. Congratulations and happy anniversary to the Royal Oak!
Dragon rotor is... it's just surprising. and i love all the RO models. thank you for sharing nice pics!
I enjoyed the travel photos as well. The aerial shot is quite enjoyable. Thanks Friend.
This thread is active on the Horological Meandering forum with 30 replies. Share your knowledge with fellow collectors.
Join the Discussion →
