Rolex Daytona Steel at Zurich Airport
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Rolex Daytona Steel at Zurich Airport

By mahesh · Feb 9, 2019 · 34 replies
mahesh
WPS member · Horological Meandering forum
34 replies3216 views5 photos
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Mahesh recounts a memorable encounter at a Rolex airport boutique in Zurich, where he spotted the highly sought-after steel Daytona models. His post captures the excitement and subsequent disappointment of discovering the watches were for display only, highlighting a common experience for collectors in a tight market.

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Hopping home from Boston thro Zurich was a pain but then I forgot about it as I saw the Rolex airport boutique...



There were plenty of Daytonas - almost inevery color of a rainbow !




But in the corner there were JUST two...




Should I say THE elusive pair ?!


My heart pumped faster as I ran to the boutique in charge - I am willing to go for any of them & if possible both - greedy mind 😈



& then it happened...with a smirk she pointed me to something in the bottom of the display - THE FINE TEXT !



The best part - 10 min after there was another guy running to her “I want to buy the steel Daytona”...not his fault we’re just men 🤪

Best,
Mahesh.,

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The Discussion
MA
mahesh
Feb 9, 2019

seeing another guy do the same - I started laughing about it 😂

TA
Tavio_George
Feb 9, 2019

What if Rolex keeps to strict production plans determined years in advance and they don't want to alter to satisfy the latest trend? It wasn't that long ago that you could walk into any Rolex AD and have your pick of a Batman, Hulk or Sub. We're only talking about a few years ago.

SP
Spangles - Dr. Tabby
Feb 9, 2019

No tricks (it's weird people think this), that's not The Rolex Way.

MA
mahesh
Feb 9, 2019

At least there are 2 sales people when I was there & some tourists picking up some pieces too. Seems to be a success ! Best, Mahesh.,

MA
mahesh
Feb 9, 2019

Rolex have very long product cycle, most over 5 years - even the unsuccessful ones. So it makes sense for them to keep the supply tight. Best, Mahesh.,

SP
Spangles - Dr. Tabby
Feb 9, 2019

Also, I didn't mean to snap, my apologies, I'm thinking of the telenovela that rolex forums can be.

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