
Mahesh recounts a memorable encounter at a Rolex airport boutique in Zurich, where he spotted the highly sought-after steel Daytona models. His post captures the excitement and subsequent disappointment of discovering the watches were for display only, highlighting a common experience for collectors in a tight market.





seeing another guy do the same - I started laughing about it 😂
What if Rolex keeps to strict production plans determined years in advance and they don't want to alter to satisfy the latest trend? It wasn't that long ago that you could walk into any Rolex AD and have your pick of a Batman, Hulk or Sub. We're only talking about a few years ago.
No tricks (it's weird people think this), that's not The Rolex Way.
At least there are 2 sales people when I was there & some tourists picking up some pieces too. Seems to be a success ! Best, Mahesh.,
Rolex have very long product cycle, most over 5 years - even the unsuccessful ones. So it makes sense for them to keep the supply tight. Best, Mahesh.,
Also, I didn't mean to snap, my apologies, I'm thinking of the telenovela that rolex forums can be.
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