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Ornatus-Mundi's post from 2014 delves into the strategic decision behind Jean-Frédéric Dufour's appointment as Rolex CEO, offering insights into the brand's future direction. The article, based on a Swiss newspaper report, examines Dufour's track record at Zenith and the qualities Rolex sought in its new leader. This discussion remains relevant for understanding Rolex's long-term corporate philosophy and leadership choices.
It seems like we can expect some new things from Rolex. I hope it will stay true to its origins and not try to be influenced by fashion. I am sure they can add lines of Product and still keep the true DNA. Best of luck to Jean-Frédéric Dufour on the new adventure in his life. Bill
Challenge! Best, Nicolas
I appreciate that as I missed reading the TA this morning. Makes sense and I think Rolex bet on a solid horse in choosing Dufour. He is also young which could put some stability into Rolex management. No reason why he can't stay at Rolex for the next 20 years. Best Edmond
... Your Last Name Is ...Dufour? First of all, Rolex is boring... BORING... with a capital B-O-R-I-N-G! Sure, maybe the guy behind the beautiful Pilot Type 20 can breathe some fresh air into an otherwise stale room, but something tells me the good ol' boys down there at the foundation will have nothing to do with any of it. Let's be real; If pieces like the Skydweller are the reflection of Rolex's innovation, then Jean-Frederic will be dwelling in the sky. Please don't get me wrong: I love Rolex
What line will he touch first. Rolex is a big ship that looks further ahead than most because it's not probably the kind of company that can turn itself on a dime. That being said, the focused and careful approach that Dufour took to move Zenith forward perhaps showed the type of tempered hand that Rolex wants in terms of steering it towards an uncertain future. I am not sure that the company is looking to pull all the stops and introduce innovation left and right for the sake of short term prof
I don't mind if Rolex try different innovations or indeed even launch a new reference etc. However, i don't see it as boring when a manufacturer perfects what they are already the best at doing. Rolex is Rolex. It is a by-word for stability and reliability in watchmaking. It is the archetypal tool watch. Whatever Dufour does, I hope first of all that he will not try to change these core DNA elements of the Rolex. Beyond that, yes, lets not see Rolex swayed by fashion. It didnt become the world's
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