Vintage Rolex Booklets: Submariner, GMT-Master, Day-Date
Vintage

Vintage Rolex Booklets: Submariner, GMT-Master, Day-Date

By DrStrong · Jul 31, 2013 · 26 replies
DrStrong
WPS member · Rolex forum
26 replies9309 views19 photos
f 𝕏 in 💬 ✉ 🔗

DrStrong's passion for vintage Rolex ephemera shines through in this captivating post, illustrating how old booklets and advertisements offer a unique window into the brand's history and original marketing intent. His curated collection of leaflets for iconic models like the Submariner, GMT-Master, Cosmograph, and Day-Date provides invaluable context for understanding these watches beyond their mechanical attributes. This article underscores the collectible value of these historical documents.

 I love the vintage Rolex goodies : the old ads, boxes, tags, chronometer papers, pamphlets, booklets, etc…To me, they are as collectible as the watches and when I have a chance, I purchase one even if I don’t have the corresponding model in my collection.

The booklets in particular are great reading: like the old ads, they really illustrate what the idea was when Rolex designed a specific model and what this watch represented at the time. Here are some old leaflets and booklets of my collection…
Let’s start with the Submariner, the absolute classic Rolex sports model...(please note the Explorer dial worn by the RN diver on the front page)




The 1960’s booklet of the 5513 is very famous and everyone has seen at least once this picture of a diver with the watch on the wrist: 





  The features of the watch are detailed, it was a revolutionary watch at the time: 660 ft waterproof thanks to the twinlock crown, protective crown guards, etc… 






Its cousin the GMT Master was even more sophisticated




Of course the booklet explains how the time zones work. When you read this, you feel like you are already on a plane: India, Singapore, Venezuela, Liberia,etc …



The booklet explains how to use the 24hrs bezel to read two different times on the watch





Again, the main technical breakthroughs of the watch are detailed and of course the partnership with the Pan Am is emphasized





  The Cosmograph was not really as a best seller as the previous watches I have mentioned, so the booklet is rather rare. The front page leaves no doubt about the kind of toolwatch it’s dealing with…






It explains who might need a chronograph: sailors, pilots, navigators, sports cars enthusiasts, photographers, etc…





And again the watches technical characteristics are fully described as well as the available dial color combinations:





My last booklet of this period is the Day Date ref. 1803. You don’t come across this one very often !




The procedure to set the time and date is described step by step. The 1803 owners know how useful it is ;-)




And again, the main features of the watch are detailed. In case you did not know, the day was available in 18 different languages….an interesting - and challenging - collection theme !







  The 1970’s booklets are quite different than the previous ones. The shape of course, as this time it’s really a booklet. Also the display and content are more “modern”.
The Milgauss booklet is very interesting. I love the photo of the CERN physicist on the front page: it really puts the watch into its technical context





The technical principle of the twinlock crown is explained by a famous sketch:





The Explorer I and II have the same booklet: the famous “mountain” booklet, where the references 1016 and 1655 are both presented and illustrated








Lets’ finish with the 1980’s Daytona booklet, which is really different from the 1960’s version. The Porsche 928 on the front page is the symbol of the modern era sports car.






And the sketch explaining how to use the chronograph is also completely different, probably easier to understand.






I hope you have enjoyed reading this post, feel free to add pictures of your old booklets !





This message has been edited by DrStrong on 2013-08-05 00:13:33

About the Rolex Submariner Ref. 5513

The Rolex Submariner reference 5513 is a notable example within the Submariner line, distinguished by its two-line dial and lack of a date complication. Produced for an extended period, it represents a core offering for collectors seeking a straightforward and robust tool watch. Its design emphasizes legibility and functionality, aligning with the original purpose of the Submariner series. This reference is recognized for its consistent aesthetic throughout its production run, with subtle variations in dial text and bezel inserts.

The watch features a 40mm stainless steel Oyster case, offering durability and water resistance suitable for its intended use. Powering the reference 5513 is the automatic Caliber 1520 movement, known for its reliability. The crystal is acrylic, contributing to the vintage character of the watch. The unidirectional rotating bezel, typically with an aluminum insert, allows for elapsed time measurement.

For collectors, the reference 5513 is a significant model due to its long production history and the various dial iterations, such as gilt and matte dials, which present distinct collecting opportunities. Its appeal lies in its foundational design and its position as a non-date Submariner, making it a desirable piece for those who appreciate the model's original form. The watch is often paired with an Oyster bracelet, completing its functional aesthetic.

Specifications

Caliber
Cal.1520
Case
Stainless steel
Diameter
40mm
Dial
Black gilt
Water Resist.
200m
Crystal
Acrylic

Key Points from the Discussion

Advertisement
The Discussion
ME
mell0822
Jul 31, 2013

anti-magnetic back then. Totally agree that they are interesting reads. Thanks for sharing. Melvin

AR
Ares501 - Mr Green
Jul 31, 2013

yet so elaborate and with so many details as well as Rolex watches are Cool read dear Jeff Thank you for this time travel Best D

BA
Baron - Mr Red
Jul 31, 2013

.....and admirable. Great read, Jeff

AM
amanico
Jul 31, 2013

I am still hunting some of them, such as the 6542 Booklet, for example, or the 16 550 one, too. Here is one you didn't put, the 6610: With the Watch, it is even better: Best, Nicolas

DR
DrStrong
Jul 31, 2013

the 6542 hunt is a long shot I guess !

DR
DrStrong
Jul 31, 2013

that was my summer reading. Not very convenient on the beach though ;-)

Advertisement

Continue the conversation

This thread is active on the Rolex forum with 26 replies. Share your knowledge with fellow collectors.

Join the Discussion →