Manufacture
AnthonyTsai's 2013 post announces Richard Mille's expansion in the United States with the opening of its second boutique in Las Vegas. This move highlighted the brand's growing presence and commitment to providing an immersive retail experience. The article details the boutique's design philosophy, emphasizing the use of high-quality materials and technical elements to reflect the brand's identity.
RICHARD MILLE ANNOUNCES SECOND BOUTIQUE IN THE UNITED STATES
Richard Mille Boutique Las Vegas, within The Shops at Crystals, to Open September 2013
Construction is underway on the second Richard Mille boutique in the United States, at The Shops at Crystals, Las Vegas, Nevada. The state-of the-art showroom is scheduled to open in September 2013.
The boutique design will align with the brand’s standards for all Richard Mille boutiques worldwide. Materials used will include Makassar wood, Corian stone, leather, steel and glass. Showcases are highly technical and feature such elements as glass that is anti-reflective on all surfaces and custom choreographed lighting. There also will be an exclusive VIP area within the boutique. The overall warm and friendly atmosphere will encourage visitors to spend some time in this temple devoted to fine watchmaking.
Richard Mille operates 14 branded boutiques around the world. The first Richard Mille boutique in the United States, Richard Mille Boutique Beverly Hills, opened in 2010.
About Richard Mille
Heralded at its initial release in 2001 as a break from the past and a new direction of horology, the wristwatches of Richard Mille were from their very inception extraordinary and uncompromising. From its establishment, the young brand would lay claim to a number of world premiere innovations that have seriously extended the entire field of horologic knowledge and invention. The brand’s guiding principles are the best in cutting-edge innovative technology and a strong artistic and architectural dimension, resulting in watches designed for ease of use and robustness, while remaining extremely sophisticated. Each piece is finished and assembled by hand, reflecting what is best in the tradition of ‘haute horlogerie’.
About the Shops at Crystals
The Shops at Crystals is an exquisite 500,000-square-foot shopping and dining experience adjacent to the AAA Five Diamond ARIA Resort & Casino. Rivaling shopping meccas throughout the world, Crystals features the largest Louis Vuitton store in North America, as well as flagship stores for Prada, Gucci, Tiffany & Co., Dolce & Gabbana Men’s and Dolce & Gabbana Women’s, Roberto Cavalli and Ermenegildo Zegna. Unique-to-the-market retailers include TOM FORD, Stella McCartney, Paul Smith, Donna Karan, Tourbillon and Lanvin among several others. Crystals is also home to a selection of premier restaurants including Mastro’s Ocean Club; Shē by Morton’s; Todd English P.U.B; and Wolfgang Puck Pizzeria & Cucina. For more information, please visit crystalsatcitycenter.com or follow on Facebook and Twitter.
Press Release
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