Seiko BaselWorld 2014: Djokovic & New Releases

KIH · 2014-03-27T02:35:13Z

BaselWorld 2014: Seiko announces partnership with Novak Djokovic, new Grand Seiko Hi-Beat GMT, and Prospex sports watches. Discover Seiko's latest innovations.

KIH

WPS member · Seiko forum

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KIH reports on Seiko's significant announcements at BaselWorld 2014, focusing on their partnership with tennis star Novak Djokovic and new watch offerings. This article highlights Seiko's strategic move to align with a global athlete, showcasing a diverse range of watches tailored to different aspects of Djokovic's life, from sports to travel. It also previews key mechanical and sports watch innovations from Grand Seiko and Prospex.

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Here are the series of releases from SEIKO upon the opening of the BaselWorld 2014.

Seiko and Novak Djokovic: a perfect match

We strive for perfection in watchmaking; we always have and we always will. When Kintaro Hattori founded the company in 1881, he was determined that Seiko should be ‘‘always one step ahead of the rest’’, and we live today by this creed. This is why, when the opportunity to work with Novak Djokovic arose, we welcomed it immediately. In Novak, we see someone who shares our desire to be the best and who is determined to maintain his status as a leader. Like Seiko, Novak is dedicated to perfection. And like Novak, Seiko is determined to be “one step ahead of the rest”.

A watch for every aspect of Novak’s life
We are delighted that Novak selected Seiko and we are honored and proud to be his partner for the next three years. We admire Novak as a player, of course, but we also admire him as a person who has a rich range of interests and a very varied lifestyle.

We cannot help Novak win tennis matches, but we can help him manage time in every other aspect of his life. We have created a series of watches that Novak will be wearing in 2014, each selected to suit the different aspects of Novak’s life. When he is training, Novak will wear a watch he has selected from our Sportura chronograph collection. When he is at an evening function, Novak will wear a Premier Kinetic Perpetual watch. When he is away from the tennis world and enjoying his passion for adventure sports, it will be the new Prospex Kinetic GMT Diver's watch that accompanies him. Lastly, and most importantly for us and for Novak, whose global schedule is so hectic, when he is traveling Novak will wear the Astron GPS Solar watch that uses the GPS network and the power of light to adjust to each and every time zone on earth. We estimate that, in 2014 alone, Novak’s schedule would normally require him to adjust his watch at least 60 times. With Astron, he will not have to worry about it once.

A campaign that reveals the real Novak
The campaign that celebrates this partnership reveals several different aspects of his life. We see him playing tennis, of course, but we also see him relaxing in a tennis lounge, on the way home after practice, traveling and going out for a spin. The images show the variety that constitutes Novak’s life and also reveal the relaxed charm that makes him so loved by tennis fans the world over.

In addition to these print images, Novak stars in two broadcast films that will be used internationally in 2014, one for Prospex and the other for Premier. In both, we see a playful, relaxed Novak, first helping a young boy retrieve a tennis ball that he has hit into a flower pot, and, in the second, racing against a cyclist when out on a training run. The world knows Novak the tennis player. The Seiko campaign will show the world Novak the man.

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Please continue reading the following posts
Grand Seiko: "The new mechanical Hi-beat 36,000 GMT" - seiko.watchprosite.com /
Prospex: "Seiko Prospex. Serious watches for serious sports" - seiko.watchprosite.com /

This message has been edited by KIH on 2014-03-27 02:36:42 This message has been edited by KIH on 2014-04-01 20:16:01

About the Seiko Astron Ref. SSJ027J1

The Seiko Astron SSJ027J1 is part of the Astron GPS Solar collection, known for its ability to adjust to local time anywhere in the world using GPS signals and solar power. This model integrates advanced technology with a refined aesthetic, positioning it as a sophisticated travel companion within Seiko's diverse offerings. It represents the brand's commitment to combining high-tech functionality with user-friendly features.

Equipped with a GPS Solar caliber, the SSJ027J1 features a titanium case and bracelet, offering both durability and lightweight comfort. The watch incorporates a dual-time display, a perpetual calendar, and a power reserve indicator, all powered by light. Its construction ensures precision timekeeping across different time zones without manual adjustment.

For collectors, the SSJ027J1 highlights Seiko's prowess in quartz technology and its continuous innovation in solar-powered GPS timekeeping. It appeals to those who value accuracy, global functionality, and a robust yet elegant design. The model underscores Seiko's ability to produce high-performance watches that cater to the demands of modern international travel.

Specifications

Caliber: 5X53

Case: Titanium

Diameter: 42.7mm

Dial: Black

Water Resist.: 100m

Crystal: Sapphire

Key Points from the Discussion

Seiko globally launched its first-ever hi-beat GMT caliber, the 9S86, built upon the successful 9S85 platform, adding a 24-hour GMT hand with easy hour adjustment to the Grand Seiko collection.
Seiko Prospex was introduced as a consolidated collection for serious sports watches, bringing together Seiko's extensive expertise in timepieces designed for challenging environments across sea, land, and sky.
Novak Djokovic is praised as a quality individual who positively influences his country without seeking political office, drawing parallels to other influential athletes like Wladimir Klitschko.
The concept of providing Djokovic with different Seiko watches for various activities, such as training, evening functions, adventure sports, and travel, is well-received.
The partnership with Novak Djokovic is seen as a great choice for Seiko, with a hope that the watch community remains uninfluenced by politics.

The Discussion

KIH

Mar 20, 2014

Grand Seiko "The new mechanical Hi-beat 36,000 GMT"

The new mechanical Hi-beat 36,000 GMT Seiko Watch Corporation is pleased to announce the global launch of a new caliber, its first ever hi-beat GMT. Caliber 9S86 has been created on the platform of the hi-beat caliber 9S85 that, since 2009, has been the leading watch in the Grand Seiko collection. It has all the features of the existing caliber, with the addition of a 24-hour GMT hand with easy hour adjustment. SBGJ005 Grand Seiko. Simply, the very best of Seiko Thanks to its rapidly increasing

KIH

Mar 20, 2014

Prospex: "Seiko Prospex. Serious watches for serious sports"

Seiko Prospex. Serious watches for serious sports For true watchmakers, adventure sports, whether on the sea, on land or in the sky, present the greatest challenges of all. Since Seiko made its first diving watch in 1965, Seiko has been exceeding the expectations of those whose sports require watches with truly professional specifications. Now, Seiko Prospex brings together all Seiko’s sports watch expertise in one collection. From 1,278 timing devices in 1964 to pioneering in sports watch techn

patrick_y

Mar 27, 2014

A quality person...

A quality person who (along with his brother) uses his influence to shape politics for the better in his country, without trying to run for political influence (at least from what I can see). I wouldn't want to run for political office either. Why bother? The money's not nearly as good as being a worldwide tennis star. He reminds me of Wladimir Klitschko, another individual who wants to better his country. In fact, Wladimir may be running for political office in Ukraine. Someone sure to be not e

KIH

Mar 27, 2014

SEIKO Ambassador - Good point, Patrick...

... let's hope this hobby or community not be influenced by politics! Great choice for SEIKO about this. Ken

jrwong23 (aka watchthebin)

Mar 28, 2014

Interestingly that Seiko

Thought of 1 watch for different activites for Djokovic. I like that idea alot. Different watches for different events and Seiko has a range for all of them. Cheers Robin