Patek Philippe New Website Format Overview

Mark in Paris · 2017-10-02T14:06:26Z

Patek Philippe launches a new website with mobile-friendly design, price information, and improved navigation. Discover key features and community feedback.

Mark in Paris

WPS member · Patek Philippe forum

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Mark in Paris announces Patek Philippe's significant website redesign, highlighting its enhanced mobile compatibility and user-friendly features. This update addresses the evolving digital landscape, aiming to improve navigation, legibility, and access to crucial information for collectors and enthusiasts alike. Mark's post details the key changes and invites community feedback on Patek Philippe's digital transformation.

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Hi everyone,

Patek Philippe has just launched a new format for its website, here: patek.com

It has been implemented to be more user-friendly with the modern devices like smartphones of course, as more than 50% of all users browse patek.com with them, but also tablets etc... It also aimed at improving the overall design, legibility and navigation compared to the previous one.

It is composed of 3 main menus (“Collection”, “Company”, “Retail & Service”) which presents quite clearly where to go depending on your needs.

Also, about the search engine: "as a new and important factor, Patek Philippe has introduced search filters that address the needs of three specific target groups: the basic filter for everyone who wants to get acquainted with the brand, the advanced filter for knowledgeable users, and the free search based on keywords."

Please note that there is also now the Price information (Swiss Francs including VAT) applied in the Geneva Salon, and that's quite a change.

There seems to be much further details on craftmanship techniques and time pieces, you can get the last ten years' press releases or still purchase books etc...

After browsing the new site for a moment, I find it quick, much clearer and the specific topics like the calibers and details on other subjects than watches are much easier to find.

It would be interesting to have your feedback in the future but I think that, as the use of internet changes, the presentation of a traditional brand's website has to evolve as well.

Thank you for reading!

Best, Mark

_______________

Addendum: Moonphase setting module

As our friend Logotype posted, we were wondering if the Moonphase setting tool was still on the new PP website. In fact it is still there!

I received today a message from Patek Philippe, showing their appreciation of your support and interest for the brand.

You can find it by two different ways:

- The tool is available on the page (at the bottom) of the references that display a Moonphase indication (PC and AC references or simple moonphase models like the 5712 etc...)

- It is also available in the Retail & Service -> Instructions of Use, then enter your model's reference and you'll see the list of the versions with a clickable "Moonphase" mention (see my screenshot below).

Thanks Logotype for the question and to Patek for the quick feedback

Mark

About the Audemars Piguet Royal Oak Ref. 5712

The Audemars Piguet Royal Oak reference 5712 represents a 36mm iteration within the Royal Oak series, produced during the 1980-1990 period. This reference features a blue dial configuration paired with stainless steel construction throughout both case and bracelet.

The 36mm stainless steel case houses the automatic caliber 2121 movement, delivering a 40-hour power reserve. The watch incorporates a fixed octagonal bezel and sapphire crystal, with 50-meter water resistance. The integrated steel bracelet completes the stainless steel construction.

This reference appeals to collectors seeking a vintage-production Royal Oak in the smaller 36mm case size. The blue dial variant offers an alternative to more common dial colors within the reference range. The decade-long production window from 1980-1990 places this reference within the early Royal Oak manufacturing period.

Specifications

Caliber: 2121

Case: Stainless steel

Diameter: 36 mm

Dial: Blue

Water Resist.: 50m

Crystal: Sapphire

Key Points from the Discussion

The new website is significantly clearer and more modern, a necessary update as the previous site was becoming outdated in the fast-moving internet landscape.
A major improvement is the inclusion of price information (Swiss Francs including VAT) for watches in the Geneva Salon, which helps users understand the relative pricing of different pieces, despite potential local variations due to duties and taxes.
The new site offers important technical details like watch height, which were previously difficult to find online, enhancing the user experience for knowledgeable collectors.
The previous interactive Moonphase Indicator, used for setting perpetual calendars, was initially missing from the new site but has since been confirmed to be available again, accessible via specific watch reference pages or the 'Instructions of Use' section.
The new retailer locator is criticized for its lack of advanced search functionality, making it difficult to find dealers by postal code or to identify the closest Patek Philippe retailer in larger metropolitan areas without guessing specific city names.
While the site has good material on craftsmanship and finishing, there's potential to improve the linking between specific watch models and these educational resources, balancing detailed information with broader appeal for all customer types.

The Discussion

NoH

Oct 2, 2017

Updates look good!

To my eye anyway, it is much more user-friendly and informative. No doubt I'll find myself being distracted here more than once Thanks for bringing this to our attention Mark! All the best, Niall

dr.kol

Oct 2, 2017

I just had a look and the new pages look very good and clear.

Great news. Best, Kari

Mark in Paris

Oct 2, 2017

I agree, thanks Kari [nt]

Alkiro1

Oct 2, 2017

Independently of the PP website relooking which is well made, the fact that you can find listed prices is a progress in my opinion

Best wishes Alkiro

Mark in Paris