Omega Opens New Global-Concept Boutique in Penang

Kong · 2012-03-08T10:47:46Z

Omega opens its first global-concept boutique in Penang, Malaysia, showcasing its full collection and unique architectural design inspired by nature.

Penang, February 23, 2012 – Swiss luxury watchmaker and official timekeeper for the London 2012 Olympics, OMEGA, officially launched its first OMEGA boutique in Penang today.

(L-R) Sharon Lim; Ashvin Valiram; David Ponzo; Joseph Boudville

Located on the Ground Floor of Gurney Plaza and operated by Swiss Watch Gallery, owned by luxury retailer Valiram Group, the boutique measures 900 square feet and carries the brand’s full collection of timepieces comprising Constellation, Seamaster, Speedmaster and DeVille.

Featuring the same architectural and design DNA as its largest global concept store in Kuala Lumpur’s Starhill Gallery and conceptualised by Japanese architect Kazuo Adachi together with his partner Hiroshi Yamashita of design Fresco Inc, the OMEGA boutique in Penang pays homage to the perfect craftsmanship of watchmaking with painstaking attention to quality, fine detailing and contemporary architecture.

The striking exterior of the boutique was conceived around themes surrounding the sun, water, earth, and time. Here, the brilliant lighting illuminating the products in the show window represents the sun’s light rays. A stroke pattern above the displays cast shadows and reflects light – a perfect depiction of clouds gathering water to generate rain. Vertical tracks express rainfall. The rain, in turn, symbolizes time which is never still and which never returns in exactly the same form. Finally, below the displays, chiselled and silvered glass suggests an exposed cross section of the earth, which reveals a history of time.

Inside the boutique, hand-picked materials were carefully selected to reflect the values and vision of the brand and the interior finish of the boutique consists primarily of natural supplies with stucco walls and custom-made floors to suit local weather conditions.

Wall cabinets are finished with ‘champagne gold’ glass decorated with OMEGA logos whilst counter showcases are finished with anigre wood whose smooth surfaces blend seamlessly with the glass.

To enhance both the shopping and brand experience in Penang, visitors to the OMEGA boutique will be warmly greeted by staff who are specialists in the 161-year-old watchmaker’s product line, and who are passionate about sharing their knowledge on one of the world’s most respected watch brands.

David Ponzo, Vice President of OMEGA Southeast Asia

“Omega’s latest foray into Penang marks a significant milestone for us. With this boutique, we are better able to serve our customers in the north. Such level of personalised service is a hallmark of the brand,” said David Ponzo, Vice President of OMEGA Southeast Asia.

“Furthermore, with Malaysia in the limelight of luxury retail and the government’s focus on high-yield tourism, we look forward to establishing a solid foundation in luxury watch retailing here,” he concluded.

Ashvin Valiram, Executive Director of Swiss Watch Gallery & Valiram Group said, “The addition of the first stand-alone Omega boutique in Penang presents a compelling strategic opportunity as it expands our presence in the luxury watch category in the northern region. Omega is a luxury watch-making brand that is continuously at the forefront of producing innovative milestones, marrying technical precision with creative excellence. We believe that the Penang market is poised for the arrival of such an iconic brand, which is well-positioned to participate in the growing penchant for luxury timepieces”.

The OMEGA boutique is located at Lot 170-G-17/18, Ground Floor, Gurney Plaza, Persiaran Gurney, 10250 Penang.

Press Release

Omega Opens New Global-Concept Boutique in Penang

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Omega Opens New Global-Concept Boutique in Penang

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