Moritz Grossmann Tefnut 36 & Brand Discussion

Key Points from the Discussion

• The Tefnut 36 is highly favored for its size and unique fonts, offering a refreshing aesthetic contrast to other German watches, though some prefer different hour marker styles like index or Roman numerals.
• The Benu movement, at 36.4mm, fills its 41mm case completely, showcasing superior aesthetics and wearability with its simple Arabic numerals, curved lugs, and thin bezel, despite the Tefnut 36's smaller movement size of 26mm.
• There's a debate about Moritz Grossmann's brand management, with concerns raised about high retail prices versus lower actual sale prices, large case sizings (though smaller limited editions exist for Asian markets), and a lack of clear vision for the future and customer desires.
• The 'Tefnut Twist' winding mechanism is innovative but its lugs' appearance and the story behind its creation (for women with manicured nails) make it seem more feminine to some, and the lug/screw bar alignment after winding can be an OCD trigger.
• While Moritz Grossmann's quality is outstanding and their watches are well-finished, some collectors are steering away due to perceived issues with brand direction and aesthetics, including controversial releases like a skull watch.
• The director of communications, Rainer Kern, exhibits passion for Moritz Grossmann, contrasting with Christine Hutter's perceived lack thereof, despite her foundational role in the company.