Breguet 'Quai de l'Horloge' iPad App Launch

February 16, 2012. L'Abbaye , Switzerland — World renowned watch brand, Breguet, announced the launch of an iPad application for its new corporate magazine, "Quai de l'Horloge". This first edition of what will be an annual publication offers a selection of historical, cultural and technical articles. In addition to the iPad application, the publication is available in print through the brand's worldwide network of authorized retailers and company owned boutiques.

Breguet Unveils iPad Application for New Annual Publication

« Quai de l'Horloge »

Immerse yourself in the fascinating life of Abraham-Louis Breguet. Learn the story of the first ever wristwatch made for the Queen of Naples in 1812. Indulge in a visit to the Petit Trianon.  Explore the secrets of the latest watchmaking creations and learn how Breguet puts technology to the service of art.

Much more than a mere marketing tool, this magazine, published in 8 languages (English, French, German, Spanish, Italian, simplified Chinese, Russian and Japanese), gives its readers an insight into the brand's philosophy. Its exceptional heritage, its ancestral expertise and its rich cultural ties perspective along with its products, veritable masterpieces of horological art, are featured subjects that will transport you into the fascinating world of Breguet.

The Quai de l'Horloge is available in English and French at the iTunes App Store.

About Breguet

The world's number one luxury watchmaker

Since it was acquired by the Swatch Group in 1999, Montres Breguet has rapidly moved into the world number one position in luxury watchmaking. Its new products, the true measure of brand dynamism, and its capacity for innovation continue to be a priority. To such an extent that the creativity and ingenuity of Breguet have not run out of steam with the passage of time, but rather have grown, since the number of patents granted under the leadership of Nicolas G. Hayek exceeds the number of inventions recorded by its founder, A.-L. Breguet (1747–1823). Today the brand is continuing to reinforce its dominant role in the development of watchmaking mechanics by devoting very significant investments to research and innovation, as well as to the actual Breguet manufacturing site, which has been enlarged and expanded with new facilities and infrastructure as well as sophisticated machinery. Emphasis has also been placed on recruiting highly qualified watchmakers. A team is ceaselessly working on the design and production of new models that interpret the brand's esthetic values in a novel manner, and on completely original mechanisms that will drive the timepieces of tomorrow. At the heart of the brand's strategy lies the perfecting, through synergies with the Swatch Group, of innovative manufacturing procedures. This demonstrates its historical capacity for constantly reinventing and revolutionizing watchmaking, in order to satisfy the requirements of its extremely sophisticated clientele. It was with this objective in mind that a prestige jewelry line was launched in 2002, with resounding success. www.breguet.com