pifpaf

In our contemporary world, music is everywhere, every time, brightens up and glorifies our everyday life. From the startups of the Silicon Valley up to the workshops of horology of our valleys, it is

Watchmaking is anachronism transformed into art. It is the art of utilizing plenty of inventiveness, of technique, of savoir-faire; it is extracting the quintessence of the engineers and watchmakers'

A few days ago, Geoffrey Ader knocked-down the George Daniels Space-Dweller at Sotheby's for the astronomical price of 1.6 million CHF. This pocket watch which displays the solar time as well as the s

LOT 88: Do you know the history behind the creation of Lamborghini? Ferrucio Lamborghini was fired by Enzo Ferrari in 1958, because he wanted to make the Ferrari 250GT more efficient and reliable. "Jo

This is a man's world... this is a man's world... James Brown's famous song begins with these deep lyrics. He could have added an extra verse on the horologic web, as it is such a virile world. Beyo

It has been ten years since the late Nicolas Hayek warned that he was going to cut the deliveries of ebauches to his competitors. While some brands, like Breitling or Panerai, did their best to integr

The main buzz at Baselworld was of course HYT. Launching a buzz successfully is like putting a spaceship into orbit, it takes a thruster, but it also takes an astronaut. Yet, most of time the buzz fai

Watch out: here comes a spoiler! The following text reveals most of the content that will be seen at the exhibition Automatons & Marvels; so if you plan to attend, (as you should, since it has become

At the beginning of each Basel world, the commentators frenetically split their attention between two booths: Rolex's and Patek's. Yet, in order to see the 2012 edition's future best-sellers, one only

When you write during Baselworld 2012, you don't have time for reading, and you sometimes have some very good surprises when you discover some watches, as it was the case on Chopard's booth. Unexpecte

Tonda 1950 The Parmigiani Fleurier Tonda 1950 fits into a big trend of the Sinophile watchmaking; the (colossal) Chinese market is fond of plain Hours-minute-second with a classic diameter. Yet, in th

World Poker Tour. Last year, I had announced flat out (no bluff at PifPaf’s) that it would be the Officine’s best year. Incidentally, the title of the article was « the apogee ». Unless there‘s a mira

These last months had become unbearable, I had the state of mind of a five year old on Christmas Eve. At the beginning of November, a clusterf#ck about the delivery address made me blow a fuse. After

The brand is seldom accounted for on the horologic forums, it simply doesn’t generate enough buzz With its polished look, traditional appearance from a distance, discreet in terms of communication, no

I was quite astonished by the presence of De Bethune at Basel World, they launched plenty novelties during the WonderWeek of Geneva and thus I supposed that De Bethune was simply going to represent th

De Béthune, horological manufacture: A serious project, a project which has a sense, a heavy project, is recognized with the acuity of its strategy, and the organization of its structure. A watchmakin

I was receiving by Corum at Basel. The biggest novelties (in all senses) is the diver, 1000m, titanium, I found it nice, the build of the case make forget the inter-lug of 24mm, and the bezel, make th