Vintage Audemars Piguet Advertisement Discussion
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Vintage Audemars Piguet Advertisement Discussion

By amanico · Feb 2, 2026 · 19 replies
amanico
WPS member · Audemars Piguet forum
19 replies634 views1 photos
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Amanico shares a vintage Audemars Piguet advertisement, prompting a lively discussion about the evolution of advertising and societal norms. The ad serves as a fascinating historical artifact, reflecting a bygone era where literature and promotion intertwined in unique ways.

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When literature and advertising were not incompatible...   wink






About the Audemars Piguet Royal Oak Ref. 14701

The Royal Oak reference 14701 represents a pivotal chapter in Audemars Piguet's evolution of Gérald Genta's revolutionary 1972 design. Introduced in the 1980s as part of the collection's expansion beyond the original 5402, the 14701 maintained the core architectural elements that defined the Royal Oak while incorporating refinements that would influence subsequent generations. This reference bridged the gap between the inaugural models and the more contemporary interpretations that followed.

The 36mm stainless steel case preserves the octagonal bezel with eight hexagonal screws that became the Royal Oak's defining signature. The black textured dial, known as the "Tapisserie" pattern, creates depth through its geometric repetition while maintaining legibility through applied indices and hands. The integrated bracelet construction demonstrates the technical mastery required to seamlessly blend case and strap into a single flowing form, a feat that remains challenging for manufacturers decades later.

In today's collecting landscape, the 14701 occupies a strategic position as an accessible entry point into vintage Royal Oak ownership. While commanding significantly less than the legendary 5402 or jumbo references, it offers the same fundamental design DNA and period authenticity. The reference has gained appreciation among collectors seeking the Royal Oak experience without the premium associated with the most celebrated variants, making it increasingly relevant as the broader vintage sports watch market continues its upward trajectory.

Specifications

Case
stainless steel
Diameter
36mm
Dial
black textured

Key Points from the Discussion

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The Discussion
SA
SALMANPK
Feb 2, 2026
That is Great Advertising, What a Vibe 😊👍

NA
nasseriq
Feb 2, 2026
The gents version even had a date!

NA
nasseriq
Feb 3, 2026
You know me by now 🥲

OR
orahu
Feb 2, 2026
Fantastic advertising—another era for sure!

GA
gary_g
Feb 3, 2026
How great is this ad.

Would never get published today. Unfortunately.

AR
Arronax
Feb 3, 2026
Or fortunately

Having spent my share of time in remote places, that ad reeks of colonialism and sexism. I have thick skin but some things are better left in the past.

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