Swatch group, and is devoting a great deal of money to that effort. The reason you see fewer ads is that Hayek is in the process of restructuring the distrbution network, (the one in place for the last few years had the prices really inflated, and Hayek is working to correct that). That's the reason you see Breguet Boutiques popping up.
The line has added quite a few new models, and revamped many of the existing ones with new movements, etc. One of particular interest is the new 8067, MOP-dial lady's model with display back.
Personally, I had been a bit jaded by the earlier lineup, but Breguet is starting to get really interesting, to me at least.