Automotive

Some PuristS with long memories might recognize Luc's name. A watch lover, car collector, designer, philosopher (can you be a designer without being a philosopher?), Luc is now busy running Hyundai design. 

Here are some excerpts from a press release introducing their new design concept: the ‘Sensuous Sportiness’ theme that will be embodied by all future Hyundai vehicles, from sedans to SUVs. The goal is to bring instinctive beauty, emotional value and desirability in Hyundai vehicles, utilizing harmony between four fundamental elements: proportion, architecture, styling and technology.

Proportion

‘Le Fil Rouge’ creates a proportional character based on the golden-ratio – a common mathematical ratio found in nature – which enabled Hyundai designers to create an aesthetically pleasing, natural-looking composition that embodies charisma. Proportional uniqueness is achieved through a long wheelbase, large wheels and short overhangs. A respectful distance from front wheel center to base of windshield provides a comfortable driving position, whilst a higher beltline completes the overall look. 

Architecture

A new approach called ‘Light Architecture’ generates a dynamic look and forward motion effect for the vehicle. The front and the rear pillars as well as the roof are seamlessly blended into the overarching silhouette of the car - as though the car is drawn with a single line. The exterior and interior are smoothly merged by the ‘Tube Architecture’, keeping the exterior’s sensuous and sporty character consistent inside the vehicle. This Tube Architecture creates the same emotional value inside and outside the vehicle, while also allowing for a lightweight profile. The interior design differentiates between the needs of both the driver and passengers. The front passenger seat maximises comfort even on long-distance trips with more ample leg room, while the driver’s seat is designed to add to the fun on driving with optimised ergonomics. A wrap-around architecture emphasises depth, creating a calm, spacious and comfortable travel environment for everyone in the car.

Styling

Another goal of the team was to create a vehicle that is instantly recognisable as a Hyundai from a distance. This was achieved by creating a sensuous tension on the side through a harmonious blend of layered crisp lines and pure volumes. Concave and convex forms are carefully orchestrated to provide a sexy character. The concept’s distinctive ambience is also recognisable with a wide, layered front hood, combined with a further enhanced Cascading Grille, with a three-dimensional treatment, featuring parametric jewels inside, which gives the vehicle a commanding presence.

Technology

A core design principle was a seamless experience of function. Inspired by aircraft ventilation, a two-way air ventilation system blows air over the interior's curved surfaces. Revitalised wood and high-tech fabrics are used extensively throughout and sculpted into exquisite, sensuous forms. This evokes natural beauty with an emotional touch to add an airy feel to vehicle. Meanwhile, a panoramic floating display coupled with haptic technology sits in front of the driver, providing access to intuitive controls for climate control and other vehicle configurations.

Cazalea

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