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Audemars Piguet

Audemars Piguet Royal Oak 40th anniversary book and NYC exhibition March 21st - 24th

 

To mark the 40th anniversary of the Royal Oak in due style, Audemars Piguet is proud to announce the publication of a 300-page book on the history of this legendary model. A richly illustrated book, it features the 137 year long history of Audemars Piguet and details the life of the iconic model from a historical point as well as through the eyes of various watch aficionados who have come to adore it since its birth in 1972. The publishing of the Royal Oak book coincides with the launch of the 40th anniversary exhibition world tour debuting in New York on March 21st where it will also be available to purchase. Furthermore, 40 lucky New York exhibition visitors will have the chance to win a copy of the book signed by Martin Wehrli, Audemars Piguet Museum Director for the last 20 years.

 

THE ROYAL OAK BOOK

Celebrating 40 years of an iconic timepiece



In her foreword, Jasmine Audemars, President of the Board of Directors, describes that it was "intended as a tribute to its creator Gérald Genta; an expression of gratitude toward all the men and women who have contributed to its success; and the pledge of a fine future". Equally, Audemars Piguet CEO Philippe Merk, thanks the "personalities whose testimonies shed often unexpected and amusing light on the legend." The book is indeed brimming with appealing anecdotes and personal touches from both past and present, along with historical facts vividly retracing four extraordinary decades in the history of Audemars Piguet and of the watch industry as a whole.

 

The book is translated in seven languages (English, French, Spanish, German, Italian, Russian and simplified Chinese) and available to purchase at the Royal Oak 40th anniversary exhibitions around the world as well as a well-known bookstore in each of the touring cities: New York, Milan, Paris, Beijing, Singapore & Dubai.

 

Title : Royal Oak.

Authors : Martin K. Wehrli, Heinz Heimann. 300 pages, 233 illustrations

Recommended price : €100

 

Audemars Piguet

Audemars Piguet is the last fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Since 1875, the company has written some of the finest chapters in the history of Haute Horlogerie, including a number of world firsts. In the Vallée de Joux, at the heart of the Swiss Jura, numerous masterpieces are created in limited series embodying a remarkable degree of horological perfection, including daring sporty models, classic and traditional timepieces, splendid ladies' jewellery-watches, as well as one-of-a-kind creations.

 

 

Press Release

 

 

** Availability of the book in bookstores (date still tbd) but will be available at both Audemars Piguet boutiques - NYC and Bal Harbour Shops, Miami - as well as the exhibit scheduled for March 21st through 24th at the Park Avenue Armory in NYC.

 

 

 

This message has been edited by AnthonyTsai on 2012-03-15 12:01:55

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