WatchProSite|Market|Digest

A. Lange & Söhne

Here's how I think about this question...

 

Unless I'm mistaken, Lange isn't overtly marketing this (ref. no. 182.030) as a gendered watch (women's or men's). Lange's catalog description of the 182.030 contains no reference to gender. I inferred that Lange thought it best to pitch the 182.030 to women for one and only one reason: Because Lange chose white as the default strap color. To me, a white strap is the only thing that makes it look much more like a women's watch than a men's watch. That's the only reason that makes me say, "Lange is marketing this as a women's watch." If everything else about the marketing of this watch had been exactly the same as it was, but if the default strap color were red-brown, brown, or black (vs. white), then I'd think it was marketed as a gender-neutral watch.

  login to reply
💰437 Marketplace Listings for A. Lange and Söhne