In love !

Jan 12, 2021,03:19 AM
 

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Details of the Datograph Flyback

 
 By: tomch : January 11th, 2021-08:29
...  

Kerning isn't perfect but I'll forgive them...

 
 By: mdg : January 11th, 2021-09:21
...it only shows up at magnification : )

Interesting! Can you say more about where you notice this?

 
 By: CR : January 11th, 2021-09:30
I'm curious if what you see could be a deliberate choice that might not appeal to everyone, or if it's a pretty clear imperfection.

Hard to describe without getting too technical...

 
 By: mdg : January 11th, 2021-10:41
..but the biggest offenders are the O - G and A - C letter pairs. Most of the other pairs are off too, but to a lesser extent. The O and G and the A and C need to be closer together. Overall the type is set 'loose' (the tracking...the overall looseness or... 

Kerning is interesting.

 
 By: Wristenthusiast : January 11th, 2021-12:45
From what I’ve read there is actually a lot of work that goes in to getting kerning correct enough to be visually appealing. Different fonts have varied weights ( thickness of lines) within the letters. Depending on which letters are next to each other an... 

Thanks...this is a very nice writeup...

 
 By: mdg : January 11th, 2021-13:47
...they put a lot of work into the actual typeface and the logotype itself. Funny but the curved logotype is better (not perfect) than the straight version. Ironically, on my favorite Lange (the Saxonia annual calendar) there is some bad kerning on the mo... 

Correct. Kind of sloppy for a company known for obsessive attention to detail....

 
 By: mdg : January 11th, 2021-21:47
...just send me the proofs next time. If anyone knows production folks at ALS and can introduce me I'm happy to help : )

Yes...I am a graphic designer and art director...

 
 By: mdg : January 11th, 2021-13:36
...so I dealt with all of this for forty years designing corporate ID, retail packaging, advertising, etc. There is a lot of detail work to get things 'just right.' The 'details of the details of the details' is what good designers do every day on every j... 

such a marvel this one

 
 By: Chronometer (aka yacomino) : January 11th, 2021-10:43

Superb close ups 👌

 
 By: holdemchamp1225 : January 11th, 2021-14:55

In love !

 
 By: Mr.Gatsby : January 12th, 2021-03:19