Ralph Lauren Celebrates The RL67 Safari Collection at Madison Avenue Flagship Store

May 22, 2013,15:49 PM

New York, NY – (May 22, 2013) – On Thursday, American fashion designer, Ralph Lauren, [EDITOR'S NOTE: along with Revolution Magazine USA and Jack Forster] hosted a private champagne reception to celebrate the U.S. debut of the RL67 Safari collection. Mr. Lauren presented the novelties, including the Ralph Lauren Safari RL67 Tourbillon and the RL67 Chronometer, at the 888 Madison Avenue flagship.



Introduced in January at the Salon International de la Haute Horlogerie, the RL67 Tourbillon received rave reviews from watch aficionados. A bold and sophisticated sport watch, the timepiece is equipped with the brand's first tourbillon complication. In addition, the company presented the COSC-certified RL67 Chronometer timepiece which is distinguished by a dial with Arabic numerals, boldly sized at 6 and 12 o'clock and comes on Ralph Lauren's signature faded olive canvas strap.


To add to the evening's excitement, Mr. Lauren had his vintage Series 1 Land Rover from 1950 parked outside the boutique along with a matte black Land Rover Defender owned by his brother, Jerry Lauren. Additionally, models dressed in safari-attire greeted guests. Throughout the evening, watch enthusiasts and clients enjoyed passed champagne and hors d'oeuvres, mingled outside on the terrace and took advantage of the intimate showroom setting to admire the new timepieces.


"The romance of safari is a dream that I have returned to many times," stated Ralph Lauren. "It is an adventure, a world of refinement set against a rugged and powerful landscape." With the new RL67 Safari timepieces, the brand has added an exciting new chapter in its celebrated safari theme.


Photo credits: Marcin Muchalski

This message has been edited by AnthonyTsai on 2013-05-22 15:50:19 This message has been edited by AnthonyTsai on 2013-05-22 17:46:22 This message has been edited by AnthonyTsai on 2013-06-11 17:16:06

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