TAG Heuer celebrates Third Singapore Grand Prix & TAG Heuer’s 150 years of watchmaking

Aug 22, 2010,00:12 AM

Singapore, July 2010 – To commemorate the Singapore Grand Prix in its third year running, TAG Heuer will be launching a limited edition timepiece from its iconic Monaco series - the TAG Heuer Monaco Automatic Calibre 12 Chronograph at 100 pieces only. Also, to mark the brand’s 150th anniversary, TAG Heuer has created for the first time, a second Singapore limited edition for the female clientele – the TAG Heuer Formula 1 Lady’s Ceramic Full Black Diamonds, at 250 pieces worldwide.

The Singapore Limited Edition Monaco timepiece is astonishing. Synonymous with all of TAG Heuer’s previous Singapore Limited editions, it continues to be highlighted with green - in line with the green and red logo of TAG Heuer. This unique green also mirrors the glowing green borders on the Formula One night track when seen from a bird’s eye view.

“The Monaco series is an iconic collection of TAG Heuer for over 40 years and is very well-received by everyone. What better way to show TAG Heuer’s support for the Singapore Grand Prix then to create a Singapore Limited Edition Monaco that delineates both the incredulity of the Singapore F1 race and the brand’s rich motor racing heritage and unprecedented watchmaking skill all in one timepiece. It will be highly sought after by both motor racing enthusiasts and watch connoisseurs alike.” says Mr Jean-Christophe Babin, President and CEO of TAG Heuer.

Mr Babin continued, “As TAG Heuer celebrates 150 years of watchmaking this year, we are pleased to have created another Singapore Limited Edition – the TAG Heuer Formula 1 Lady’s Ceramic Full Black Diamonds. This is the first time our brand has created a limited edition for the ladies seeking their share of the Formula 1 action. With the choice of black diamonds on the timepiece, this pays homage to the success of Singapore’s unique night race format.”

TAG Heuer Monaco Automatic Calibre 12 Chronograph (Singapore Limited Edition)

The TAG Heuer Monaco: a premium Avant-Garde series broke with tradition in 1969 by creating the first square-cased, water-resistant watch in the history of watchmaking. Also the world’s first automatic chronograph featuring unprecedented sophistication, performance and precision, the Monaco continues to represent the timeless motor racing spirit of TAG Heuer. With its Calibre 12 automatic movement beating at 28,800 vibrations per hour, this Singapore Limited Edition timepiece seduces in design aesthetics as well; its 39mm square-casing with a 60-second counter at 3”, a date window at 6”, and a 30-minute chronograph counter at 9” on the dial, all of which, are inspired by Steve McQueen & his Porsche 917K in “Le Mans” movie in 1970. The hands are of a unique-green colour, synonymous to all previous Singapore Limited Editions, and are identical to the green stitching on the black alligator strap.

Premium design and function components include:

·            Exclusive TAG Heuer Calibre 12 automatic chronograph movement

·            Hand-applied indexes

·            Monochrome TAG Heuer logo

·            2 sub-counters on dial – small second at 3”, minute at 9”

·            Date window at 6”

·            Green chronograph second hand, green sub-counter hands

·            Case diameter: 39mm

·            Anti-reflective double-sided treatment on curved scratch resistant sapphire crystal glass for best readability

·            Scratch resistant sapphire case back

·            Oscillating mass: “Côtes de Genève” engraved “TAG Heuer – Calibre 12 – Swiss Made”

·            Polished crown at 3” and stainless steel push buttons

·            Water resistance: 100 meters

·            Black alligator leather strap with green stitching, solid steel folding clasp

·            Limited Edition of 100 pieces

TAG Heuer Formula 1 Lady’s Ceramic Full Black Diamonds (Singapore Limited Edition)

The TAG Heuer Formula 1 Diamonds timepiece, launched in 2005, was a huge achievement for TAG Heuer, which until then had primarily targeted the men’s market. Today, the feminine market represents 30% of TAG Heuer’s overall turnover and the ceramic additions to TAG Heuer Formula 1 Lady line, introduced at Baselfair this year, provide new opportunities in this growing sector. Showcasing the successful marriage of stainless steel and ceramic - ceramic, a multisensory material, soft and warm yet unalterable, is highly scratch-resistant - and adorned with 120 Wesselton black diamonds on the bezel signifying the Singapore night race format, TAG Heuer Formula 1 Lady’s Ceramic Full Black Diamonds (Singapore Limited Edition) is the ideal accessory for those seeking the best of design aesthetics and timekeeping precision. After all, “a watch doesn’t just tell time, it must be an object of pure seduction”.

Premium design and function components include:

·              Black dial

·              Hand-applied indexes and Arabic figures at 3”, 6”, 9” and 12”

·              Luminescent markers on faceted minute and hour hands, and above indexes

·              Date window at 4.5”

·              Monochrome TAG Heuer logo

·              Case diameter: 37mm – 2” to 8” on bumpers

·              Polished stainless case and bezel with 120 Wesselton diamonds – 72 diamonds with diameter 1.10mm – 48 diamonds with diameter 1.20mm – Total 0.75 carats

·              Scratch resistant sapphire crystal glass

·               Polished stainless steel bumpers protecting the crown at 3” and at 9” (with “TAG Heuer” branding engraved)

·               Polished screw-in crown

·               Circular fine-brushed screw-fitting case back

·               Water resistance: 200 meters

·                3-row alternate steel and ceramic bracelet with solid steel “butterfly” folding clasp and safety push buttons

·                Limited Edition of 250 pieces

The TAG Heuer Monaco Automatic Calibre 12 Chronograph (Singapore Limited Edition) and the TAG Heuer Formula 1 Lady’s Ceramic Full Black Diamonds (Singapore Limited Edition) will be available at all TAG Heuer boutiques and authorised retailers.



This message has been edited by Kong on 2010-08-22 21:29:46

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