Everything you need to buy, sell, and collect luxury watches
The fastest way to create a listing — just a photo, a brand, and a model or reference number.
Photo Analysis: Our AI examines your photo to identify the dial color, case material, bezel type, movement, and more.
Smart Identification: Enter a model name like Submariner or a reference like 5711/1A and the AI fills in the full specifications from 20+ years of collector knowledge and curated reference data.
Instant Specs: Case size, crystal, water resistance, power reserve, complications — all populated automatically so you don't have to look them up.
Review & Adjust: Every field is editable. The AI does the heavy lifting; you fine-tune the details and set your price.
Clone by Photo: Browse the marketplace for a similar watch, select it, and clone its specs into a new listing.
Build from Scratch: Enter your reference or model and fill in the details step by step.
SEO Titles: Auto-generated titles optimized for search engines.
Promote Your Listing: Feature your watch at the top of brand searches for 30 days.
Featured Badge: Distinctive badge and priority placement.
Instant Visibility: No verification wait for promoted listings.
Image Gallery: Multiple photos with zoom and fullscreen viewing.
Rich Descriptions: Support for formatting, headings, and links.
Specifications Panel: Organized display of all technical details.
Cross-Device Photos: Scan a QR code from the listing wizard to open your phone's camera instantly.
Instant Transfer: Photos taken on your phone appear on your desktop in real time — no cables, no email.
Camera or Gallery: Take new photos or choose existing ones from your phone's library.
Secure Sessions: Each QR code generates a unique, time-limited upload token.
Prove You Have It: Take a verification photo through the QR uploader and a unique watermark code (WPS-XXXXX) is automatically burned onto the image.
Verified Badge: Listings with a verification photo display a green "Photo Verified" badge visible to all buyers.
Buyer Confidence: Buyers can check the watermark code on the last photo matches the badge — proving the seller has the watch in hand.
Available Anytime: Add verification during initial listing or later when editing.
Quick Edit: Update prices, descriptions, and photos instantly.
Status Management: Mark as sold, paused, or reserved with one click.
Performance Stats: View counts and engagement metrics.
Private Offers: Buyers submit offers with optional messaging.
Email Notifications: Professional HTML emails with direct links.
Quick Actions: Accept, counter, or dismiss with one click.
Custom Alerts: Get notified when specific watches are listed.
Flexible Criteria: Set by brand, model, reference, price, condition.
One-Click Creation: Create alerts from any listing.
Private Messaging: Secure buyer-seller communication.
Smart Contacts: Auto-suggested contacts from message history.
Threading: Organized conversations with full history.
Stripe Connect: Connect your Stripe account in seconds from Dashboard > Funds. Accept credit and debit card payments directly on your listings — funds deposited straight to your bank account.
PayPal Integration: Link your PayPal email as an alternative payment method for buyers who prefer PayPal.
Transaction Dashboard: View all incoming payments (Stripe and PayPal), deposit status, and wire balance tracking in one place.
Deposit Tracking: Track the initial payment and outstanding wire balance with due dates.
Seller Onboarding: Go to Dashboard > Funds, click "Connect with Stripe," complete the quick verification, and you're ready to accept card payments.
Real-Time Filtering: Search by brand, model, reference, price, condition.
Discovery Picker: Browse by brand with instant visual results.
Reference Lookup: Click any reference to see all listings.
Price Range: Set min/max boundaries.
Condition: Filter by Mint, Excellent, Good, or Fair.
Accessories: Find watches with box, papers, or full set.
Location: Search by seller country or region.
Buy Now: One-click checkout powered by the PayPal SDK — pay with credit card, debit card, or PayPal balance without leaving the listing page.
Guest Checkout: No account required. Buyers who aren't logged in get a streamlined PayPal redirect flow.
Deposit + Wire: For high-value purchases, sellers can offer a deposit option — pay 15% via PayPal with the balance due by wire within 7 days.
Shipping Included: Shipping costs are automatically added to the checkout total.
Make Offer: Submit private offers with optional messaging directly from the listing.
Face-to-Face: Arrange local meetups for in-person transactions.
Contact Seller: Private messaging for questions, negotiations, or custom arrangements.
Never Miss a Watch: Create alerts for watches you're hunting.
Instant Notifications: Email alerts when matching listings appear.
Smart Matching: Brand, model, and reference combinations.
Watermarked Proof: Sellers photograph their watch using our QR uploader, and a unique verification code (WPS-XXXXX) is automatically burned onto the image as a watermark.
Verified Badge: Listings with verified photos display a green "Photo Verified" badge, giving buyers confidence the seller has the watch in hand.
Buyer Verification: Check the watermark code on the last listing photo against the badge — cryptographic proof of possession without trusting a third party.
Stripe Secure Payments: Card payments are processed by Stripe, a PCI Level 1 certified payment processor. Your card details never touch our servers.
PayPal Protection: PayPal transactions include buyer protection on eligible purchases.
Credit & Debit Cards: Visa, Mastercard, Amex, and Discover accepted through Stripe and PayPal.
Deposit Safeguards: When using the deposit option, the initial PayPal payment is protected while the wire balance is tracked with clear due dates.
Email Verification: All listings require email verification before going live.
Photo Requirements: Minimum one photo to prevent spam and ensure listing quality.
Community Reporting: Flag suspicious listings for rapid admin review.
Seller History: Every seller profile shows member-since date, sold count, active listings, and community activity.
25+ Year Community: Established in 2000 — many members have years of verified transaction history.
Escrow Options: Third-party escrow available for high-value transactions.
Safe Meetups: Guidelines for in-person transactions in secure public locations.
Sold Listings: View completed sales to research actual prices.
Price History: Track changes over time for specific models.
Active Listings: See current asking prices across sellers.
Historical Pricing: Track pricing across years of transactions.
Market Trends: Identify appreciation or depreciation patterns.
Auction Integration: View auction results for market data.
20,000+ Models: Access prices and specifications.
About This Reference: AI-generated historical context.
Brand Collections: Explore by family and series.
WatchProSite provides a platform for buyers and sellers to connect. All transactions are conducted directly between the parties involved. WatchProSite does not inspect, authenticate, appraise, or take possession of any items listed on the marketplace. Buyers and sellers are solely responsible for conducting their own due diligence, including verifying the authenticity, condition, and value of any watch or accessory. WatchProSite makes no warranties or representations regarding any listing, seller, buyer, or transaction, and assumes no liability for disputes, losses, or damages arising from marketplace activity. By using the marketplace, you acknowledge and accept these terms.