Everything you need to know about buying and selling on WatchProSite.
Click the + Sell button in the top navigation. You'll have three ways to get started:
Option 1: WatchProSite AI (Recommended) — The fastest way to list. Have a clear photo of your watch ready, select the brand, and enter the model or reference number (e.g. Submariner, 5711/1A, Speedmaster 3861). Our AI analyzes your photo and automatically fills in the specs, materials, and details — building your listing in just a few steps.
Option 2: Find by Photo — Browse or search for a watch that matches yours. When you find the closest match, select it and the system will clone the reference details (brand, model, specs) into your new listing. You then customize the details to match your specific watch.
Option 3: Build from Scratch — Start with a blank listing and enter the brand, model, and details yourself step by step.
All paths then walk you through the same steps:
Listings that sell fastest share these qualities:
After creating a listing, we send a confirmation email to the address on your account. Clicking the verification link activates your listing and makes it visible in the marketplace.
This step helps prevent spam and ensures every seller can be contacted. If you don't see the email, check your spam or junk folder. You can also resend it from your Dashboard by clicking Resend Email on the pending listing.
The listing wizard must be completed in one session — there is no mid-flow save. However, the wizard is quick (most listings take just a few minutes), and only the watch selection, at least one photo, and a price are required to submit.
Once submitted and verified, you can always return to the Edit page from your Dashboard to add more photos, update the description, adjust pricing, or configure payment settings.
Your listing's status controls its visibility and available actions:
A verification email was sent when you created the listing. Click the link in that email to activate it. If you can't find it:
Active listings show a day counter like 14/30 days. This tracks how long the listing has been live in its current cycle. After 30 days, you can relist (bump to the top of search results) to refresh visibility.
From your listing's Edit page, click Edit next to the Photos section. On the photo management page you can:
Yes. During the photo upload step, a QR code is displayed. Scan it with your phone's camera to open the upload page directly on your mobile device. Photos taken or selected on your phone will be added to your listing.
You can list in USD, EUR, GBP, CHF, SGD, HKD, or AUD. Your chosen currency is displayed on your listing card and detail page.
Go to your Dashboard, find the listing, and click Price (or Edit and open the Price section). Your original listing price is always preserved for reference — the new price is shown alongside it.
WatchProSite supports two integrated payment methods:
Stripe (Credit/Debit Card): Connect your Stripe account from your Dashboard > Funds section. Once connected, buyers can pay directly with credit or debit card on your listings. Stripe handles all card processing securely — funds are deposited to your connected bank account.
PayPal: Add your PayPal email to a listing to enable PayPal checkout. When a buyer clicks Buy Now, they complete the purchase through PayPal (or the deposit, if you've enabled the deposit system).
You can configure both payment methods in the Payment & Shipping section of your listing's Edit page.
You can configure your listing to accept:
Select your accepted methods during listing creation or on the Edit page under Payment & Shipping.
Setting up Stripe takes just a few minutes:
Stripe processes payments securely and deposits funds directly to your bank account. You can manage your Stripe connection and view payouts from the Funds section of your Dashboard.
The deposit system lets buyers reserve a watch with a small PayPal payment while arranging a bank wire for the balance:
This combines the security of PayPal for the initial commitment with the lower fees of bank wire for the majority of the payment.
In the Payment & Shipping section (during listing creation or on the Edit page), toggle the "Accept deposit + wire for balance" option. You can configure:
A live calculator shows the deposit and balance amounts based on your listing price.
The deposit is non-refundable if the wire is not received within the deadline. As the seller, you can:
When the wire arrives, go to your Dashboard, find the Reserved listing, and click Wire Received (or Mark as Sold). This completes the transaction and moves the listing to your Sold history.
From your Dashboard, click Edit on the listing you want to modify. You can update photos, price, details, description, and payment settings. Changes take effect immediately.
Note: Your original description is preserved. As the seller, you can add notes to your listing but cannot modify or remove the original description text.
From your Dashboard, click Pause on the listing. Paused listings are hidden from search results but can still receive offers from users who previously viewed them. You can restart a paused listing at any time.
Relisting bumps your listing to the top of search results, increasing its visibility. There is a 7-day cooldown between relists to keep the marketplace fair for all sellers.
Your Dashboard shows when a listing is eligible to relist: look for "Ready to relist" or a countdown showing how many days remain.
From your Dashboard, click Sold on the listing. If a deposit was received, you'll be asked to confirm the wire balance was received. This action moves the listing to your sold history and it cannot be reversed.
Listing deletion is available to administrators. If you need a listing removed, please pause it from your Dashboard and contact support. For pending listings that were created in error, you can Withdraw them from the Dashboard.
On a listing's detail page, use the messaging or offer feature to contact the seller. You can propose a price, ask questions about the watch, or request additional photos.
If the seller has enabled PayPal, the listing will show a Buy Now button. Clicking it takes you to PayPal to complete the purchase at the listed price.
If the seller has enabled the deposit system, Buy Now will process the deposit amount (e.g., 15% of the price). You'll then need to wire the remaining balance within the specified deadline.
A Reserved listing means a buyer has placed a deposit and the watch is spoken for. The seller is waiting for the wire balance to be received. If the wire deadline passes without payment, the seller may release the reservation and return the listing to active status.
The references system lets buyers and sellers build trust through confirmed transactions. After a successful purchase, both parties can leave a reference confirming the transaction went smoothly. References appear on user profiles and help the community identify reliable traders.
You can view and manage your references in the References section of your Dashboard.
Luxury watches are high-value items. Follow these guidelines:
If you encounter a suspicious listing or user, please contact the site administrators through the forum messaging system. Include the listing URL and a description of your concern. Our team reviews all reports promptly.
In your Dashboard > Alerts, you can create alerts for specific brands, models, or listing types (For Sale, Want to Buy). When a matching listing is created, you'll receive a notification.
Go to your Dashboard > Account to update your profile information, email address, and other settings.
Yes. There is no limit to the number of active listings you can have. Each listing goes through the same creation and verification process.
WatchProSite provides a platform for buyers and sellers to connect. All transactions are conducted directly between the parties involved. WatchProSite does not inspect, authenticate, appraise, or take possession of any items listed on the marketplace. Buyers and sellers are solely responsible for conducting their own due diligence, including verifying the authenticity, condition, and value of any watch or accessory. WatchProSite makes no warranties or representations regarding any listing, seller, buyer, or transaction, and assumes no liability for disputes, losses, or damages arising from marketplace activity. By using the marketplace, you acknowledge and accept these terms.