Finally have some time to begin going through my compact flashcard and look at the pictures I took while at SIHH.
Here are some facts and goals from Parmigiani's US presentation:
Distribution Network:
USA +43%
Japan +136%
Switzerland +41%
Germany +300%
Southeast Asia +66%
UAE +118%
Number of point of sales in 2006: 200
Objective for 2007: +50
Medium Term Strategic Production Objectives:
2007: 5,000 pieces <-- 20% better than 2006
2010: 10,000 pieces
400 employees at Parmigiani
2 areas of sponsorship: sport & culture
- tradition
- genuine
- discovery
- popular
Product Strategy :
2006 – launch of Women's Collection
2007 – launch of Kalpagraph Collection
Women's Collection is very important to Parmigiani as it accounts for more than 50% of business as they sold more ladies watches than men's.
And now, below are pics of the new watches for 2007 - the Kalpagraph Collection
Cheers,
Anthony