Pics of Parmigiani's new models at SIHH 2007

May 06, 2007,14:49 PM
 

Finally have some time to begin going through my compact flashcard and look at the pictures I took while at SIHH.

 

Here are some facts and goals from Parmigiani's US presentation:

 

Distribution Network:

USA                            +43%

Japan                         +136%

Switzerland                 +41%

Germany                     +300%

Southeast Asia           +66%

UAE                            +118%

 

Number of point of sales in 2006:   200

Objective for 2007:   +50

 

Medium Term Strategic Production Objectives:

2007:  5,000 pieces  <-- 20% better than 2006

2010:  10,000 pieces

 

400 employees at Parmigiani

 

2 areas of sponsorship:  sport & culture

            - tradition

            - genuine

            - discovery

            - popular

 

Product Strategy :

2006 – launch of Women's Collection

2007 – launch of Kalpagraph Collection

 

Women's Collection is very important to Parmigiani as it accounts for more than 50% of business as they sold more ladies watches than men's.

 

And now, below are pics of the new watches for 2007 - the Kalpagraph Collection

 



















 

Cheers,

Anthony

This message has been edited by AnthonyTsai on 2007-05-06 19:59:27

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