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Chinese actor Yang Yang is Montblanc's newest Brand Ambassador
Chinese actor Yang Yang who has earned critical acclaim for his roles in both TV and film, has been unveiled as the new face of Montblanc. The actor will feature in a new watch campaign in China. The campaign highlights the new code of manhood that today’s Montblanc gentlemen lives by: iconic, versatility and excellence. These masculine qualities are expressed through the iconic design and craftsmanship, the versatility and the watchmaking excellence of the fine Montblanc timepieces Yang Yang will be wearing.
Chinese Star Yang Yang Becomes Montblanc Brand Ambassador
Luxury Maison introduces new ambassador
“Yang Yang is without a doubt one of the greatest actors of his generation, enthralling audiences with the depth and quality of every one of his on-screen performances,” explains Nicolas Baretzki, Montblanc International CEO. “In many ways, Yang Yang’s approach to his craft as an actor mirrors Montblanc’s approach to craftsmanship, defined by a passion for pushing-boundaries to achieve excellence and constantly honing skills to deliver the finest performance. While admired for his impeccable style, he is always pushing himself to the next level, and we are delighted to welcome him to the Montblanc family.”
Yang Yang made his acting debut aged just 17 years old. Since then, he has received recognition for his roles in television dramas The Lost Tomb (2015), The Whirlwind Girl (2015), Love O2O (2016) and The Left Ear (2015), a coming of age film directed by Alec Su. The much-anticipated romantic fantasy drama Once Upon a Time (2017) will see Yang Yang return to movie screens starring as Ye Hua alongside actress Liu Yifei. Among his many accolades, Yang Yang received the Most Anticipated Actor and Most Influential Actor awards at the China TV Drama Awards. Ultimate recognition of his influence as an actor, Yang Yang became the first artist to be featured on a stamp in 2016 when China’s official postal service featured him on a set of limited edition stamps that sold out on the first day. Throughout 2017 and 2018, Yang Yang will feature in a number of new film projects.
Yang Yang says of his new role, “I have always admired the craftsmanship and sophistication of Montblanc pieces so I am honoured to become an ambassador for Montblanc. I am looking forward to wearing the Maison’s high performance timepieces that are admired for their technical excellence, distinctive style and their pioneering spirit.”
