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Audemars Piguet at Art Basel in Basel 2017
As global Associate Partner for Art Basel, Audemars Piguet has been presenting innovative lounge concepts in the Collectors Lounge since 2013. After unveiling its new booth creation by designer Sebastian Errazuriz and video installation by artist Cheng Ran at Art Basel Hong Kong 2017, the brand will soon bring its lounge to Art Basel in Basel. Both the artwork exhibited within the booth and the exhibition space itself are part of a series of collaborations with artists and designers giving expression to the Manufacture’s cultural and geographic origins. These works represent the artists’ interpretation of the watchmaker’s home in the Swiss Jura mountains, reflecting Audemars Piguet’s sense of deep-rooted history, its connections with nature and commitment to creativity, innovation and independence.
AUDEMARS PIGUET BRINGS LE BRASSUS TO THE COLLECTORS LOUNGE AT ART BASEL IN BASEL 2017
Audemars
Piguet lounge Second Nature, by
Sebastian Errazuriz
For the second consecutive year, Audemars Piguet has collaborated with Chilean artist and designer Sebastian Errazuriz on their booth concept at the Collectors Lounge. The designer created a space reflecting the forests native to the home of the Swiss watchmaker in the Vallée de Joux, including a large scale sculpture of a tree created from wood, using both traditional techniques and cutting-edge technologies. The lounge concept, entitled Second Nature, is designed to evolve with the seasons, presenting changes at each Art Basel show throughout the year. For Art Basel in Basel, the tree’s bare branches will have started budding, representing growth and forward thinking, while the roots stand for respect of tradition and heritage.
Cheng Ran’s video work, Circadian Rhythm, will also be presented on the booth. Inspired during his visit to the Jura mountains in 2016, the film includes captivating views of the landscape surrounding the Manufacture in Le Brassus and has been produced along with a soundtrack capturing natural sounds mixed with those of an Audemars Piguet mechanical watch. Changing tempo in response to imagery shot at different times of day, the work replicates the beats of nature and watchmaking, eventually pulsating in unison. The piece was first exhibited at Audemars Piguet’s exhibition, To Break The Rules you Must First Master Them, at the Yuz Museum Shanghai in October 2016 and has since travelled to Art Basel in Hong Kong.
In the lounge, the Swiss watchmaker will exhibit a selection of timepieces curated by the Audemars Piguet Museum. Including both vintage and contemporary watches, the 2017 exhibition at the Collectors Lounge focuses on three distinct categories of watchmaking art: complications with perpetual calendars, decorations and finishings including the Florentine hammering technique applied on the Royal Oak Frosted Gold, as well as gem-setting savoir-faire, showcased by three exceptional High Jewellery timepieces.
Olivier Audemars, Vice President of the Board of Directors , said: “We are proud to present our new booth in the Collectors Lounge and bring our artistry and origins to Basel. It is always a great inspiration to work with artists who understand our core values and who are able to creatively translate them through their own point of view.”
Press conference: 12.30-1.30pm, Wednesday 14 June 2017
Location: Audemars Piguet Lounge, Collectors Lounge, Art Basel
RSVP: florence @ suttonpr . com [remove spaces]
Prior Accreditation is essential for access into the lounge
