Remember when Apple released their first computer without a Floppy drive?
The iMac! That was scary!
Imagine back in the early 1950s when Jaeger-LeCoultre introduced the Futurematic …
No winding button! That must have been even more scary!
A genius watch with power reserve indicator, small seconds, hack seconds,…
A feature that, if stopped - starting as soon as you pick up the watch!
Still that was not enough for the Futurematic to sell enough pieces.
So in 1957, the following arguments were given as sales people:
They even gave the Futurematic a cool logo!
Even so, the Futurematic model did not survive and shortly after were discontinued.
Mine is an earlier version before the special logo.
Still today, even with the automatic hysteria we see from many brands, not many watches are without a winding crown…
Best
Blomman