AndrewD[HoMe Moderator]
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The broader context …
Dec 03, 2007,13:09 PM
… of the brand and the way it markets itself is a real issue.
Although I try to keep an open mind, some of the styling and advertising directions of Zenith, for example, have clouded what I previously thought of this company. Thankfully, the El Primero movement remains and I probably shouldn’t be too critical if they can steer new and younger people to an interest in horology.
Regards
Andrew
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What doesn’t work for you in watch design?
By: AndrewD : December 2nd, 2007-13:53
Dear Purists, This question is linked to the one above. There are no right or wrong answers. I am simply interested in your reactions to different aesthetic features on watches and why. My interest in watches started with movements. However, since ‘hangin...
Design
By: Park : December 2nd, 2007-22:30
Andrew, It was design more than mechanics that drew me to collecting watches. It's clear to me that my preferences in watch design are a direct reflection of my tastes in architecture, furnishings, pens, guns, and knives, all of which interests antedated ...
what deosn't work for me
By: grsnovi : December 3rd, 2007-09:02
Since the question asks "what doesn't work for me" I really don't care for Roman numeral hour markers nor am I a big fan of "big" designs.
Several things spring to mind.
By: carl : December 3rd, 2007-11:38
A heavy handed approach to branding. Over design - design for the sake of it. Claiming a movement is "in house" when it has been outsourced and simply refinished. Illegible face - ie a watch where it becomes difficult to actually read the time. Asymmetric...