MTF
[PuristS]
13383
A critical counterpoint >>
Thanks SJX for the book-review.
I enjoyed my little titter at the title of your piece - A True Genta Man - very clever play on 'gentleman'. 
The new glossy covers also seem to reproduce the shiny watch surfaces in photos better.
As always, in the tradition of PuristS, I have to interject with a small critique. Editors of specialist periodicals like TimeWerke have to find the balance between 'informative' and 'geeky'; that is not easy with the plethora of horology magazines available today.
Starting up in Singapore, where the average hQ (horology quotient) of the population is pretty high on the global scale and it is government policy to raise that consumer awareness, TimeWerke has a ready-made and savvy audience. But, it has to cater also for the 'newbie' who has just graduated from the fashion or glossy magazines with watch advertisements. Perhaps, short 1-page Tutorial Corners in each issue will reassure newbies that it's not like the "British Journal of Horology", and even experienced watch-fans need refresher courses every now and then e.g. deployant vs deployment.
In the final analysis, it's a fun read and that is most important.....even reading the British Journal of Horology has to be....er....fun?
Regards,
MTF
This message has been edited by MTF on 2007-09-15 09:20:11
