Because that is how it goes. For me it was the Langematik Perpetual in Platinum. I was looking for a Perpetual Calendar with Moonphase and thought that I was going to get a Patek but, in my research, I came across the Lange. I didn’t know a lot about Lange at that point, but I soon became interested once I had read up on them. I found a dealer within reasonable driving distance who had both watches in stock so I drove there and tried them both out. From initially thinking that I’d get a Patek, I was surprised by how much more I preferred the Lange once I had them side by side. Ownership of that watch led to me becoming interested in the brand and, of course, I then had to add the Datograph as a natural next step.
My Lange trifecta was completed when I was fortunate enough to acquire the offspring of those two models which has now become my favourite watch of all.