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Many Swiss CEOs just don't have the personality for these sort of things and that is fine ... they need to get folks on the management team that are cut out for executing community development strategies. I feel like Swiss brands executives overthink...

I used to attend the AP events in Singapore. They were fun and casual. Not stuffy. Some chats about watches and such but fundamentally they knew how to build a community. No ADs involved ... brand organized. I thought it was quite effective...

I think at the end of the day, it is all about people. Not about watches, not about cars, not about champagne. But the props help make things interesting ... Reminds me of a buddy i had at college ... he was fun, sincere and smart. Not the best...

Brand have forgotten what it is like to be a collector ... or maybe they never knew ... they make watches but don't really understand the mindset of collectors.

The brand-AD events we see today tend to be exclusive (not inclusive) and rotate around those invitations to those that are most likely going to buy another watch. I equate the AD events like advertorials ... Thinly veiled sales events under the...

From experience, we know that mainstream can process very little. They rely on influencers to tell them what to buy. Also, price value begets price value. It is beyond logic. From the fundamentals, there are no reasons why the laureato 801 and the...