Montblanc had a pretty good show at this year's SIHH 2009 IMO. Despite a smaller attendance at SIHH by dealers, press, and industry execs, it seemed as if the Montblanc booth had more traffic than at last year's SIHH 2008. Everytime I was inside and walked by the Montblanc booth on Mon, Tues, and Wed, it definitely seemed more crowded than last year, so it appears what Montblanc is doing is definitely working.
To give a brief breakdown of the Montblanc watches, I consider them to have 3 segments of watches:
1. Entry Level Montblanc - watches with ETA movements such as the Star 4810, Time Walker, Sports Chronograph, etc.
2. Mid Level Montblanc - watches with in-house Nicolas Rieussec movement
3. High-end Level Montblanc - Minerva line
Let me start off with the entry level Montblancs.
Montblanc Sports Chronograph - black DLC on strap
- 44mm case
- high resistance to mechanical stresses and corrosion due to it DLC "Diamond Like Carbon" coating
- uni-directional bezel
- anti-reflective coating on both sides of the sapphire crystal
- estimated retail price $5,100


Montblanc Sports Chronograph in SS on bracelet
- 44mm case
- estimated retail price $4,500

Montblanc TimeWalker Ceramic Chronograph in RG
- last year's version was a black ceramic bezel w/ stainless steel case so it's not surprising to see a white ceramic case w/ white alligator strap as a new model for this year
- the black ceramic version also now available in RG as well
- 43mm case
- estimated retail price $16,500 & $25,500 (version with 72 bezel set diamonds)


Montblanc Star 4810 Chronograph Automatic
- last year's version was just a time and date in a 41.5mm case, so Montblanc added the chronograph feature to the Star 4810 and increased the case to 44mm
- available in both steel and rose gold variants
- estimated retail price 2,835 Euros (strap version)
- estimated retail price 3,000 Euros (bracelet version)


Montblanc Star Pluie D'Etoiles
- Ladies' automatic with diamonds on the bezel and dial
- dial variations of both blue mother-of-pearl and white mother-of-pearl


The next watch is from Montblanc's 2nd mid-level segment - Star Nicolas Rieussec
Montblanc Star Nicolas Rieussec Monopusher Chronograph Open Date
- uses the in-house MB R110 caliber which is a manual wind
- 43mm case
- the 2 chronograph discs at 4 & 7 o'clock are skeletonized a bit as well as the date disc above the center of the watch
- monopusher chronograph pusher at 8 o'clock
- estimated retail price $15,000 (stainless steel), $33,000 (rose gold), $55,000 (platinum - limited edition of 25 pieces)
I was already impressed with last year's Rieussec and with the addition of the cut-outs on the discs and dial along with the new date feature, this Nicolas Rieussec Open Date definitely is my favorite watch of the entire SIHH 2009 show. It's not a design for everyone but for me, it's simply breaktaking and this watch is now at the very top of my wishlist. I have a feeling that those who have placed orders for last year's Rieussec and have not received theirs yet will probably switch their orders and request to be put on the waitlist for this new Open Date.

Now let's take a look at the new Montblanc Minerva watches from the Institut Minerva de Recherche en Haute Horlogerie.
Montblanc Villeret 1858 Grand Chronographe Regulateur
- 47mm case
- 2 timezone feature
- day/night indicator for the home timezone
- unique power reserve indicator using 2 hands
- monopusher chronograph
- hinged cuvette on the back
- hands, dial, Roman numerals all in 18k gold (platinum version has mother-of-pearl inlays) and chronograph hand is in steel
- manual wind
- balance spring with Phillips terminal curve
- ebauche made of rhodium plated German silver
- available in white gold, rose gold, and platinum
- estimated retail price $84,500 (rose gold) and $91,000 (platinum)

The large hand in the center is the time minutes hand, and the time seconds hand is at 9 o'clock.
Pusher for the 2nd time zone is at 10 o'clock.



The day/night indicator for the home time is at 2 o'clock, and chronograph minutes is at 3 o'clock.

Power reserve indicator is at 6 o'clock. When the watch is fully wound, the gold hand above the red hand will be positioned above the "HAUT" printing. As the power dies down, the gold hand will slowly move to the right where it will stop in the above position. Then the smaller red hand takes over as the power reserve indicator. During this time, accuracy of the watch is not at its prime, so it's time to wind the watch!

At 12 o'clock is the home and local time hour hands. The blue hand is the home time, and the upper skeleton hand is the local time which can be quickly adjusted by +1 using the quick hour adjuster at 10 o'clock. The local time cannot be adjusted in 30 minute intervals but this will be something looked into as a future upgrade.


The mother-of-pearl inlays in this platinum piece gives the watch a beautiful look with the hand guilloched dial.

Not to take anything away from this watch, but I'm not sure why Montblanc keeps introducing more 47mm watches in its expensive Villeret line. This Montblanc Villeret 1858 Grand Chronographe Regulateur is only available in 47mm right now, so I hope they will be able to make a smaller version because just the 47mm size will eliminate a lot of potential customers.
The high entry level pricing of these MB Villeret watches already limits a majority of collectors, so it's best not to scare away those who can afford these watches with these large 47mm cases. It's better IMO to make watches where the size of the watch is in the vast majority of the target customer's preferred size rather than to create watches where the average collector needs to adapt his preference to the size of the watch.
People who wear 47mm watches, in general, are those who collect Panerai and AP Offshores. Are these people the target customers that Montblanc is seeking for these amazingly finished watches? Probably not if I may say so. I think most will agree with me that the target customer should be people who appreciate finishing on Langes, Pateks, Dufours, and Voutilainens, and these brands watches are much smaller than 47mm. I'm just speaking my mind, and I hope Montblanc takes these suggestions into account for the future.










This message has been edited by AnthonyTsai on 2009-01-25 21:29:11